Department of Management

A comparison of fish consumption in Denmark and France: A means-end perspective

Research output: Contribution to conferencePaperResearch

  • Pierre Valette-Florence, Denmark
  • Lucie Sirieix, Denmark
  • Klaus G. Grunert
  • Niels Asger Nielsen, Denmark
  • Department of Marketing and Statistics
  • MAPP - Centre for Research on Customer Relations in the Food Sector
This article aims to stress the potentiality of means-end chain analysis for studying cognitive structures on a cross-cultural basis. More precisely, the study attempts to compare and diffrentiate the means-end orientations motivating or demotivat consumers to buy seafood products in two different countries, France and Denmark. The results, although exploratory, lead to the identification of potential common and country-specific targets.
Original languageEnglish
Publication year1997
Number of pages6
Publication statusPublished - 1997
EventSixth Symposium on Cross-Cultural Consumer and Business Studies, Honolulu - , United States
Duration: 10 Dec 199713 Dec 1997


ConferenceSixth Symposium on Cross-Cultural Consumer and Business Studies, Honolulu
CountryUnited States

    Research areas

  • HHÅ forskning, MAPP

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