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A comparative study of source loyalty in the European financial services market

Research output: Contribution to journal/Conference contribution in journal/Contribution to newspaperJournal articleResearchpeer-review

  • Niels Peter Mols, Denmark
  • Poul Houman Andersen, Denmark
  • David Birks, Denmark
  • Per Nikolaj Bukh, Denmark
  • Department of Business Studies
  • Department of Management
Original languageEnglish
JournalJournal of Financial Services Marketing
Pages (from-to)220-231
Number of pages12
Publication statusPublished - 2000

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