Department of Management

A comparative study of East and West Europe's food retailers' buying behaviour

Research output: Contribution to book/anthology/report/proceedingArticle in proceedingsResearchpeer-review

  • Department of Marketing and Statistics
  • MAPP - Centre for Research on Customer Relations in the Food Sector
This paper reports findings from a project comparing retail buy-ing behaviour in Poland and Germany. The study demon-strates several differences in the way listing decisions are made in the two countries - differences which at the same time raise prob-lems and offer opportunities for small and medium-sized suppliers.
Original languageEnglish
Title of host publicationProceedings of the 7th Conference on Cross-Cultural Consumer and Business Studies
PublisherAssociation for Consumer Research
Publication year1999
Publication statusPublished - 1999
Event7th Cross Cultural Research Conference, Cancún, Mexico -
Duration: 12 Dec 199915 Dec 1999


Conference7th Cross Cultural Research Conference, Cancún, Mexico

    Research areas

  • MAPP

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ID: 32326673