Department of Management

A comparative analysis of the influence of economic culture on East and West German consumers' subjective product meanings

Research output: Contribution to journal/Conference contribution in journal/Contribution to newspaperJournal articleResearchpeer-review

  • Department of Marketing and Statistics
  • MAPP - Centre for Research on Customer Relations in the Food Sector
Udgivelsesdato: JUL
Original languageEnglish
JournalApplied Psychology
Volume48
Issue3
Pages (from-to)367-390
Number of pages24
ISSN0269-994X
Publication statusPublished - 1999

    Research areas

  • MAPP

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