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A classification of information-oriented PoS technology from customer perception

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  • Tobias Röding, University of Siegen, Germany
  • Sascha Steinmann
  • Gerhard Wagner, University of Siegen, Germany
  • Hanna Schramm-Klein, University of Siegen, Germany

When it comes to investigating how customers use POS technologies or which factors might promote their adoption, it is important to know which characteristics are particularly relevant from the customers' perspective. Based on three recent approaches to POS technology systematization, this research empirically categorizes POS technologies from the customer's point of view. We investigated POS technologies that are information-oriented and have a certain form of interaction capability. First, we selected seven information-oriented POS technologies for the research. An online study (N = 830) was conducted on POS technologies that were used in a multidimensional scaling (MDS) analysis. As a result, three clusters of POS technologies were identified: (A) comprehendible POS technologies, (B) information integration POS technologies, and (C) entertainment-related POS technologies. Our findings yield important insights for retailers with regard to the customers' perception and qualitative evaluation of the POS technologies in each of the identified clusters.

Original languageEnglish
Article number103126
JournalJournal of Retailing and Consumer Services
Publication statusPublished - 2023

    Research areas

  • Clustering, Information-oriented POS Technologies, MDS

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