Department of Economics and Business Economics

A Behavioral Approach to Understanding Green Consumerism Using Latent Class Choice Analysis

Research output: Contribution to conferencePaperResearch

  • Anne Odile Peschel
  • Carola Grebitus, Arizona State University, United States
  • Bodo Steiner, Institut for Grænseregionsforskning, University of Southern Denmark, Denmark
  • Michele Veeman, University of Alberta, Canada
To better understand motivations of consumers making choices among sustainability-labeled food products, this paper analyzes drivers of stated choices for a dietary staple labeled with carbon and water foodprints. Latent class modeling of survey responses reveals distinct consumer segments based on individuals' environmental attitudes and values. Consumer involvement and environmental attitudes contribute significantly toward explaining sustainable choices, suggesting that greater consumer involvement may be targeted by policy makers and firms to more effectively nudge consumers toward green consumerism
Original languageEnglish
Publication year2015
Number of pages21
Publication statusPublished - 2015
Event143 EAAE/AAEA Joint seminar - Napoli, Italy
Duration: 25 Mar 201527 Mar 2015
Conference number: 143


Conference143 EAAE/AAEA Joint seminar

    Research areas

  • Carbon footprint, Environmental sustainability, Preferences, Water footprint, Yoghurt

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ID: 87488719