Department of Management

Role of heath-related claims and symbols in consumer behaviour

Project: Research

See relations at Aarhus University


The major objective of this project is to develop recommendations on how health claims and symbols can be used to strengthen informed choice, healthy eating and industrial competitiveness, based on insights on how health claims and symbols result in understanding, purchasing and consumption.
Effective start/end date01/09/201231/08/2016

ID: 128984944