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Towards climate friendly vacation practices

Project: Research


  • Instituto de Ciencias Sociais, Portugal
  • Uppsala University
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The purpose of this project is to investigate and support socio-cultural transition towards climate friendly vacation practices. The project integrates the academic fields of environmental sociology, communication and learning, utilizing practice theory and actor-network theory as theoretical entry points. It contributes to research by exploring how media and informal learning feed into and shape pro-environmental transition processes. Empirically, the project focuses on two groups of vacationers: young adults and the 50+ segment. Through a mixed method approach, it investigates the imaginaries, desires, competences and material conditions that influence vacation practices. These insights will illuminate ties between media content, informal learning and people’s lifeworld, expanding our understanding of how imaginaries, sentiments and competences are formed and maintained, thereby providing valuable lessons regarding the socio-cultural dimension of green transition in general.
Effective start/end date01/01/202201/07/2025

    Research areas

  • Sustainable vacations, media-practice interaction, informal learning, pro-environmental practice change, holiday imaginaries

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ID: 224532762