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Market-oriented product development with a means-end chain approach
Søndergaard, Helle Alsted
(Participant)
Grunert, Klaus G
(Project manager)
Harmsen, Hanne
(Participant)
Department of Management
Department of Management - MAPP - Research on Value Creation in the Food Sector
Project
:
Research
Overview
Project Details
Acronym
Helle Alsted Søndergaard, PhD
Status
Finished
Effective start/end date
01/04/1999
→
22/01/2004
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