Leveraging Social Media Knowledge for Organizational Strategy : An Action Research Project

Project: Research

See relations at Aarhus University


How can you make sure you are not missing out on key information that your customers and stakeholders are giving away for free on social media? The purpose of this project is to use action research to look for opportunities beyond marketing to leverage knowledge available in social media. The project consists of a set of actions such as focus groups or workshops designed to support employees in finding ways that social media content either affects or reflects their role in the organization. Expected outcomes include creating spaces and work habits that include reflection on social media content, and leveraging information from social media sources to inform strategy across the organization.
Effective start/end date18/04/2015 → …

    Research areas

  • social media, communication strategy, corporate communication

ID: 129032489