InformPack explores the cross-cultural variations that exist amongst consumers in terms of awareness, information gaps, issues and attitudes towards food packaging as related to product choice upon purchase and disposal patterns at home and on the go. Findings are used to create actions, tools, and strategies that will influence public behaviour and bring forward solutions to enable transition to a more sustainable European food-packaging ecosystem.
These include: (i) building country-based, tailored consumer-centric engagement activities and incentive strategies based on facts and science provided by packaging experts, and (ii) using co-creation as a vehicle to generate insights that can be leveraged for targeted innovative actions in the area of food packaging, reflecting issues, public demands, and industry needs in each country.
Having explored Greece (GR) and the United Kingdom (UK) during the PoC period of 2021, in 2022, the project will target Spain (ES) and Poland (PL).
InformPack is one of the two successful Proof-of-Concept (PoC) public engagement projects (read more about PoC here) that received full funding from EIT FOOD to run in the period of 2022-2024.