GroBEat: High Quality Grass-fed organic beef for sustainable eating behaviour

GrOBEat develops an innovative sustainable organic beef production chain where quality replaces quantity -a solution which facilitate healthy eating behaviour and provide high product satisfaction. Calves are raised with dams for 4 mo. before selected to deliver one of three high-quality products: A) Low-fat veal (8 mo); B) Mediumfat beef from intensive pasture (14-16 mo); C) Medium-fat beef from extensive pasture (24-26 mo). The product is documented according to efficiency, animal welfare, biodiversity, quality and sensory profile of the meat, eating behavior and the overall impact on the climate.