Data have been collected through a national scale survey, which includes a choice experiment. Household respondents were asked to evaluate different waste sorting schemes. Complete responses from 1011 households were analyzed. The findings demonstrate that Danish households in general have positive responses towards home waste separation. Furthermore, the findings from the choice experiment support four segments of households reflecting the heterogeneity in household preferences towards different sorting systems. To illustrate, while one of the segments responds favourably towards sorting systems with the possibility for local collection points for hazardous waste and for sorting bio-waste, some segments express the opposite. The research also found statistical relationships between the segmentation of the households and sociodemographic factors including gender and occupation. The findings reveal trade-offs between households’ sorting preferences and the time allocation for sorting. The research provides estimates of the implied value of the time. These values differ across segments, ranging between 21 to 47 DKK per hour, and are in general lower than the Danish wage rate, which is consistent with reports from relevant studies from other countries. Results from the project are expected to contribute not only towards academic debates surrounding the subject matter but also to inform policy making especially in relation to the Danish strategies towards more efficient and effective waste management in support of a circular economy.