Consumers in a sustainable food supply chain: understanding barriers and facilitators for acceptance of visually suboptimal foods

Project: Research

See relations at Aarhus University


The main project effort will focus on waste-reducing strategies that motivate consumers to accept suboptimal food products. In addition, research on successful implementation of such strategies into the food supply chain will be included.
Effective start/end date01/06/201431/05/2017

ID: 129040118