Conscious Consumers and the Development of Eco-Innovative Food Products

Project: Research

  • Post Graduate Programme in Business Administration (PPGAd)
See relations at Aarhus University


The aim of this project is to investigate conscious food consumption Brazil, specifically verifying the relationship between personal values, attitudes, norms, beliefs and consumption behavior. We use a methodology that aims to analyze these aspects under a multi-faceted optic. Qualitative (interviews) and quantitative (surveys) strategies were used to collect data with food companies, retailers and consumers.
AcronymGreen Food
Effective start/end date01/11/201101/11/2014

    Research areas

  • consumers, green products, food

ID: 129038355