Brand strength and brand loyalty in a collaboration between producer and retailer

Project: Research

Project Details

Description

Project partner: Royal Unibrew A/S, COOP Danmark A/S & Tholstrup Cheese A/S (Denmark)
AcronymMÆRKE
StatusFinished
Effective start/end date01/01/200331/12/2004

Funding

  • Fødevarestyrelsen: DKK2,634,940.00

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