Best Paper in Track Award - AMA/ACRA Triennial Conference (Track: Service and Multiple Channels)

  • Steinmann, Sascha (Recipient), Wagner, Gerhard (Recipient) & Schramm-Klein, Hanna (Recipient)

Prize: Prizes, scholarships, distinctions

Description

Awarded for the paper "The Impact of Additional Product Information from Mobile Applications on Purchase Decisions at the Point-of-Sale"

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