Best Paper in Track Award - AMA/ACRA Triennial Conference 2015 (Track: E-Tailing, Multi-Channel, and Social Media)

Steinmann, Sascha (Recipient), Wagner, Gerhard (Recipient) & Schramm-Klein, Hanna (Recipient)

Department of Management

Prize: Prizes, scholarships, distinctions

Description

Awarded for the paper "Consumers’ Attitude and Intention towards Internet-enabled TV Shopping"

Awarded date	2015

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