Department of Management

Anne Odile Peschel

PhD, Senior Researcher, Assistant Professor

Anne Odile Peschel


Assistant Professor

Ph.D. in Economics and Business Economics, Aarhus University, Denmark, 2016
M.Sc. in Food and Resource Economics, Bonn University, Germany, 2012

Anne Odile Peschel is Assistant Professor at the Department of Management, affiliated with MAPP – Centre for Research on Value Creation in the Food Sector for Consumers, Industry and Society, ICOA – Interdisciplinary Center for Organizational Architecture and the Cognition and Behavior Lab at Aarhus BSS.

Research interests
Behavioral Pricing
Food consumer behavior
Consumer attention and decision making
Eye tracking and choice experiments 

Academic experience
2013 - 2016: Ph.D. researcher, Aarhus BSS, Aarhus University
2010 - 2012: M.Sc. in Food and Resource Economics, Bonn University, Germany
2006 - 2010: B.Sc. in Oecotrophologie, FH Münster, Germany

Practical experience
2010 - 2013: Research assistance at the Chair of Agricultural and Food Market Research, Bonn University, Germany
2009 Sep.- 2009 Nov.: Internship at Institute for sports medicine of the German Federal Armed Forces, Warendorf, Germany
2009 Jan. - 2009 Jun.:Internship at Chocoladefabriken Lindt & Sprüngli, Department for sensory quality assurance & market research, Aachen, Germany

Visiting scholar

2015: Visiting scholar at the Marketing Center Münster (MCM), Westfälische Wilhelms-Universität Münster, Germany

2012: Visiting scholar at Morrison School of Agribusiness and Resource Management, Arizona State University - Polytechnic, USA
2012: Visiting scholar at MAPP, Department of Business Administration, Aarhus University, Denmark
2010: Visiting scholar at Center for Weight and Eating Disorders, University of Pennsylvania, USA
2008: ERASMUS exchange student at SUHR's University College, Copenhagen, Denmark



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