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Vlada Botoric

When Ideas Generate Value: How LEGO Profitably Democratized Its Relationship with Fans

Research output: Contribution to book/anthology/report/proceeding › Book chapter › Research › peer-review

Standard

When Ideas Generate Value: How LEGO Profitably Democratized Its Relationship with Fans. / Botoric, Vlada.

Creativity in the Digital Age: Springer Series on Cultural Computing. ed. / Nelson Zagalo; Pedro Branco. Springer, 2015. p. 159-170 DOI 10.1007/978-1-4471-6681-8_9.

Research output: Contribution to book/anthology/report/proceeding › Book chapter › Research › peer-review

Harvard

Botoric, V 2015, When Ideas Generate Value: How LEGO Profitably Democratized Its Relationship with Fans. in N Zagalo & P Branco (eds), Creativity in the Digital Age: Springer Series on Cultural Computing., DOI 10.1007/978-1-4471-6681-8_9, Springer, pp. 159-170.

APA

Botoric, V. (2015). When Ideas Generate Value: How LEGO Profitably Democratized Its Relationship with Fans. In N. Zagalo, & P. Branco (Eds.), Creativity in the Digital Age: Springer Series on Cultural Computing (pp. 159-170). [DOI 10.1007/978-1-4471-6681-8_9] Springer.

CBE

Botoric V. 2015. When Ideas Generate Value: How LEGO Profitably Democratized Its Relationship with Fans. Zagalo N, Branco P, editors. In Creativity in the Digital Age: Springer Series on Cultural Computing. Springer. pp. 159-170.

MLA

Botoric, Vlada "When Ideas Generate Value: How LEGO Profitably Democratized Its Relationship with Fans". and Zagalo, Nelson Branco, Pedro (editors). Creativity in the Digital Age: Springer Series on Cultural Computing. Chapter Chapter 9, Springer. 2015, 159-170.

Vancouver

Botoric V. When Ideas Generate Value: How LEGO Profitably Democratized Its Relationship with Fans. In Zagalo N, Branco P, editors, Creativity in the Digital Age: Springer Series on Cultural Computing. Springer. 2015. p. 159-170. DOI 10.1007/978-1-4471-6681-8_9

Author

Botoric, Vlada. / When Ideas Generate Value: How LEGO Profitably Democratized Its Relationship with Fans. Creativity in the Digital Age: Springer Series on Cultural Computing. editor / Nelson Zagalo ; Pedro Branco. Springer, 2015. pp. 159-170

Bibtex

@inbook{7e4ab1848a8345e1bfeba8fa4b95276e,
title = "When Ideas Generate Value: How LEGO Profitably Democratized Its Relationship with Fans",
author = "Vlada Botoric",
year = "2015",
language = "English",
pages = "159--170",
editor = "Nelson Zagalo and Pedro Branco",
booktitle = "Creativity in the Digital Age",
publisher = "Springer",
address = "Netherlands",

}

RIS

TY - CHAP

T1 - When Ideas Generate Value: How LEGO Profitably Democratized Its Relationship with Fans

AU - Botoric, Vlada

PY - 2015

Y1 - 2015

M3 - Book chapter

SP - 159

EP - 170

BT - Creativity in the Digital Age

A2 - Zagalo, Nelson

A2 - Branco, Pedro

PB - Springer

ER -