Vlada Botoric
When Ideas Generate Value: How LEGO Profitably Democratized Its Relationship with Fans
Research output: Contribution to book/anthology/report/proceeding › Book chapter › Research › peer-review
| Original language | English |
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| Title of host publication | Creativity in the Digital Age : Springer Series on Cultural Computing |
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| Editors | Nelson Zagalo, Pedro Branco |
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| Publisher | Springer |
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| Publication year | 2015 |
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| Pages | 159-170 |
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| Article number | DOI 10.1007/978-1-4471-6681-8_9 |
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| Chapter | Chapter 9 |
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| Publication status | Published - 2015 |
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Citationformats
ID: 107245687
