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Vlada Botoric

When Ideas Generate Value: How LEGO Profitably Democratized Its Relationship with Fans

Research output: Contribution to book/anthology/report/proceedingBook chapterResearchpeer-review

Original languageEnglish
Title of host publicationCreativity in the Digital Age : Springer Series on Cultural Computing
EditorsNelson Zagalo, Pedro Branco
Publication year2015
Article numberDOI 10.1007/978-1-4471-6681-8_9
ChapterChapter 9
Publication statusPublished - 2015

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