Department of Management

Viktorija Kulikovskaja

PhD Student

Viktorija Kulikovskaja

Profile

Viktorija is a PhD Fellow at Department of Management, Aarhus University and explores how to leverage mobile technology and social media for consumer engagement. Her PhD project has received a grant from the Sino-Danish Center (SDC) for education and research in Beijing, China.

Viktorija is  Co-chair of PhD Association Network of Denmark (PAND) and a former Chairman of Aarhus University PhD Association (AUPA).

Academic experience

  • Class instructor in Marketing Management course for Bachelor students.
  • Guest lecturer in Digital Business course on 'Appification of modern business' for ITKO Master students.
  • Guest lecturer in Digital Marketing course on 'Social Media Marketing' for Bachelor students.

Research interests

  • Mobile applications and consumer engagement
  • Digital technology and innovation
  • Digital Marketing
  • Digital Business
  • Consumer Behaviour

Professional competences

  • Diversity of methodological approaches (interviews, surveys, focus groups, observational methods)
  • Conducting analytical work for EU and Nordic funded research projects within the FMCG industry to underpin data-informed decision making
  • Dissemination of research results via reports, PowerPoint presentations, scientific papers and conference participation
  • Project management

If my expertise can be of assistance to you or someone in your network, please do not hesitate to contact me.

View all (8) »

  • COSUS Final Seminar

    Activity: Participating in or organising an event typesParticipation in or organisation of workshop, seminar or course

  • EMAC 2017

    Activity: Participating in or organising an event typesParticipation in or organisation of workshop, seminar or course

  • MAPP Conference 2016 - Marketing wellness in the food sector

    Activity: Participating in or organising an event typesParticipation in or organisation of workshop, seminar or course

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