Viktorija has obtained a PhD degree in Management at Department of Management, Aarhus BSS, Aarhus University, and specializes on digital customer engagement.

Viktorija has actively engaged in PhD-related matters at local and national level as Intermediate Past Co-chair of PhD Association Network of Denmark (PAND) and former Chairman of Aarhus University PhD Association (AUPA).

Academic experience

• Class Instructor in Marketing Management course (BSc), 2018-19
• Guest Lecturer in Digital Marketing course on 'Social Media Marketing(BSc), 2018-19
• Guest Lecturer in Digital Business course on 'Appification of modern business (MSc), 2017-18
• Research Associate, MAPP Centre and Marketing Section, Department of Management, Aarhus BSS, Aarhus University, 2014-17
• M.Sc. Innovation Management (Economics and Business Administration), Aarhus BSS, Aarhus Univresity, 2011-13
• B.Sc. International Business, International Business School, Vilnius University, 2007-11

Research interests

• Digital customer engagement
• Digital technology and innovation
• Digital Marketing
• Consumer Behaviour

Professional competences

• Diversity of methodological approaches (interviews, surveys, focus groups, observational methods)
• Conducting analytical work for EU and Nordic funded research projects within the FMCG  and Food industry to underpin data-informed decision making
• Dissemination of research results via reports, PowerPoint presentations, scientific papers and conference participation
• Project management