Department of Business Development and Technology

Troels Christian Andersen

Service and Data Driven Multi Business Model Platform in a World of Persuasive Technologies

Research output: Contribution to journal/Conference contribution in journal/Contribution to newspaperJournal articleResearchpeer-review



This article provides a new contribution to the concept of business models with the focus on the emerging gap between the usage of data, service and business models by suggesting a framework that function as a service and data driven business model platform. The purpose is to support manufacturing companies in establishing a service organization that delivers, creates and captures value through service and data driven business models by utilizing their network, resources and customers and/or users. Furthermore, based on literature and collaboration with the case company, the suggestion of a new framework provides the necessary construction of how the manufac- turing companies can evolve their current business to provide multi service and data driven business models, using the same resources, networks and customers.
Original languageEnglish
JournalJournal of Multi Business Model Innovation and Technology
Pages (from-to)47-60
Number of pages13
Publication statusPublished - Mar 2016

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