Research output: Contribution to conference › Paper › Research
Service and Big Data business model in a world of persuasive technologies. / Andersen, Troels Christian; Bjerrum, Torben Cæsar Bisgaard.
2015. Paper presented at Global Wireless Summit 2015, Hyderabad, India.Research output: Contribution to conference › Paper › Research
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TY - CONF
T1 - Service and Big Data business model in a world of persuasive technologies
AU - Andersen, Troels Christian
AU - Bjerrum, Torben Cæsar Bisgaard
N1 - Conference code: 5
PY - 2015/12/15
Y1 - 2015/12/15
N2 - The ability to make business model innovation has been known for more than a decade. The support and the ability of BMI provides for companies wanting to push their business can be seen in increasing number of cases, in the literature. The technology now provides the next phase of BMI with persuasive technology. Thepurpose with this paper is to explore the possibilities and challenges that arise with the servitization, BMI and persuasive business models, in relation to understanding, development and implementation.
AB - The ability to make business model innovation has been known for more than a decade. The support and the ability of BMI provides for companies wanting to push their business can be seen in increasing number of cases, in the literature. The technology now provides the next phase of BMI with persuasive technology. Thepurpose with this paper is to explore the possibilities and challenges that arise with the servitization, BMI and persuasive business models, in relation to understanding, development and implementation.
M3 - Paper
Y2 - 13 December 2015 through 16 December 2015
ER -