Aarhus University Seal / Aarhus Universitets segl

Toke Bjerregaard

Managing contradictions of corporate social responsibility: The sustainability of diversity in a frontrunner firm

Research output: Contribution to journal/Conference contribution in journal/Contribution to newspaperJournal articleResearchpeer-review

Corporate social responsibility (CSR) has attracted increasing attention in business and research. Studies have documented how management concepts such as diversity management are translated and adapted to differential local sociocultural contexts outside their countries of origin. More research is needed concerning how CSR concepts are translated and practiced locally within particular organizations. This research is based on an organizational ethnography of the management of multiple social, ethical and business logics of CSR in a Danish frontrunner firm. The study contributes with insights into the ongoing organizational management of potentially opposing logics in CSR. Findings show that managing contradictions of CSR is an ongoing challenge and accomplishment influencing whether ethical, social and business logics collide or reinforce each other. The study shows that when ethics are framed as means to economic ends, some social responsibilities have a tendency to be disregarded in practice.
Original languageEnglish
JournalBusiness Ethics
Volume22
Issue2
Pages (from-to)131-142
Number of pages12
ISSN0962-8770
DOIs
Publication statusPublished - Apr 2013

See relations at Aarhus University Citationformats

ID: 45462672