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Timo Leimbach

Vom Programmierbüro zum globalen Softwareproduzenten Die Erfolgsfaktoren der SAP von der Gründung bis zum R/3-Boom, 1972 bis 1996

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People thinking of software usually mention two names: Microsoft and SAP. The fact that SAP is a German enterprise is less widely known, as it contradicts the widespread assumption of American dominance in the computer industry for both hardware and software. SAP is also unusual when looked at it in terms of a German enterprise. The aim of this article is to sketch a business history of SAP. The main focus is the period before SAP became well known for their R/3-software. I want to outline which persons and ideas stood behind the concept of standardized and integrated business software and how SAP developed from a small software company to a global market leader.

Translated title of the contributionFrom programming bureau to global software producer - The success factors for the SAP company from its foundation to the R/3-software boom, 1972-1996
Original languageGerman
JournalZeitschrift fur Unternehmensgeschichte
Pages (from-to)33-56
Number of pages24
Publication statusPublished - 1 Apr 2007
Externally publishedYes

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