Department of Business Development and Technology

Sven Kunisch

Strategic initiative portfolios: How to manage strategic challenges better than one at a time

Research output: Contribution to journal/Conference contribution in journal/Contribution to newspaperJournal articleResearchpeer-review

  • Sven Kunisch
  • Thomas Keil, Physik-Institut, Universitat Zürich-Irchel
  • ,
  • Michael Boppel, Universitat St. Gallen
  • ,
  • Christoph Lechner, Universitat St. Gallen

In many firms, strategic initiatives lead to frustration rather than performance improvements and strategic renewal. One frequently overlooked key to driving value through strategic initiatives lies in shifting the focus from launching disconnected individual strategic initiatives to managing an integrated portfolio of initiatives. This article identifies five key management practices that allow firms to address obstacles to effective initiative management and to enhance value creation through the deliberate management of initiative portfolios.

Original languageEnglish
JournalBusiness Horizons
Pages (from-to)529-537
Number of pages9
Publication statusPublished - Jul 2019

    Research areas

  • Corporate level strategy, Initiative management, Strategic initiative portfolio, Strategic planning, Strategy meetings

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