Projects per year
Personal profile
Research
In my research, I am interested in consumer behavior and psychology, with a particular focus on changes in attitudes and behaviour. I have investigated this in relation to sustainability, health and food, with a particular focus on children, young people and families. In recent years, I have focused more on social media marketing and researched the effect of fake online reviews and virtual influencers.
Teaching
My teaching philosophy is based on dialogue and engagement with a focus on learning and reflection on the part of the recipients. I teach Marketing Management, Marketing Communication and Social Media Marketing, where I am also course responsible. In addition, I supervise bachelor projects, master projects, PhD sudents and internships.
Education/Academic qualification
PhD, Adolescents' healthy eating - a socio-cognitive approach to studying consumer socialisation and behaviour change, Aarhus University (AU)
1 Aug 2010 → 28 May 2015
Award Date: 28 May 2015
Cand. scient. pol., University of Copenhagen
1 Sept 1999 → 24 Mar 2005
Award Date: 24 Mar 2005
External positions
Geelmuyden.Kiese (kommunikationsbureau)
1 Oct 2003 → 1 Oct 2007
Project manager, Danish Cultural Institute, Tallinn, Estonia
9 Jan 2003 → 28 May 2003
Keywords
- Ecology
- Consumer behaviour
- Health psychology
- Children and young people
- Families
- Consumers
Areas of expertise
- Consumer behaviour
- Sustainability
- Marketing
- Social media
- Health
Fingerprint
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- 1 Similar Profiles
Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
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Leading with a Purpose: Unveiling the Path to Building Conscientious Corporate Brands
Sarasvuo, S. (PI), Penttinen, V. (Collaborator), Pedersen, S. (Collaborator) & Høvring, C. M. (Collaborator)
01/01/2025 → 31/12/2025
Project: Research
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“Wait, don’t spend your money on this!” The impacts of #deinfluencing content on social media
Pedersen, S. (Award holder), Penttinen, V. (Collaborator) & Ciuchita, R. (Collaborator)
01/01/2025 → 30/06/2026
Project: Research
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Multinational Diary Study
Qutteina, Y. (PI), Pedersen, S. (Collaborator), Both, A. D. (Collaborator), Mouritzen, S. L. T. (Collaborator) & Smiths, T. (Award holder)
01/01/2025 → 31/12/2025
Project: Research
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Infoodmation: Understanding media’s role in consumer’s food behaviour
Pedersen, S. (PI), Grunert, K. G. (Participant), Both, A. D. (Participant) & Mouritzen, S. L. T. (Participant)
01/01/2025 → 31/12/2027
Project: Research
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PIER - Plant-Based Food Ingredients to be Egg Replacers
Jacobsen, L. (Participant), Aschemann-Witzel, J. (PI), Pedersen, S. (Participant) & Ahmad, M. (Participant)
01/04/2024 → 31/03/2028
Project: Research
Research output
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EXPLORING THE ROLE OF DIGITAL INFLUENCES AND ENVIRONMENTAL PSYCHOLOGY IN SHAPING CONSUMER SENTIMENT TOWARDS PLANT-BASED INGREDIENTS
Ahmad, M., Pedersen, S., Aschemann-Witzel, J. & Jacobsen, L., 15 Jun 2025.Research output: Contribution to conference › Conference abstract for conference › Research
Open AccessFile44 Downloads (Pure) -
From Feed to Feast: Influencer and Follower Interactions Regarding Plant-based Consumption on Social Media
Ahmad, M., Pedersen, S., Aschemann-Witzel, J. & Jacobsen, L., 29 Apr 2025.Research output: Contribution to conference › Poster › Research
Open AccessFile3 Downloads (Pure) -
From Hype to Hesitation: The Impacts of Deinfluencing Content
Penttinen, V., Pedersen, S. & Ciuchita, R., 6 Dec 2025, (Submitted).Research output: Contribution to conference › Conference abstract for conference › Research › peer-review
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Gloves off for sustainability? Drivers and barriers for reducing plastic glove consumption among hospital staff
Pedersen, S., Oturai, N. G., Pedersen, N. V. & Fox, G. F., 15 Jun 2025.Research output: Contribution to conference › Conference abstract for conference › Research › peer-review
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Swipe Left on the Hype: Exploring the Impacts of #Deinfluencing
Penttinen, V., Ciuchita, R. & Pedersen, S., 22 Apr 2025.Research output: Contribution to conference › Conference abstract for conference › Research › peer-review
Activities
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Gloves off for sustainability? Drivers and barriers for reducing plastic glove use among hospital staff
Pedersen, S. (Lecturer), Oturai, N. (Member), Pedersen, N. V. (Member) & Fox, G. F. (Member)
15 Jun 2025 → 18 Jun 2025Activity: Presentations, memberships, employment, ownership and other activities › Lecture and oral contribution
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International Conference on Environmental Psychology 2025
Pedersen, S. (Participant)
15 Jun 2025 → 18 Jun 2025Activity: Participating in or organising an event types › Participation in or organisation af a conference
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European Journal of Marketing (Journal)
Pedersen, S. (Reviewer)
15 May 2025Activity: Publication peer-review and editorial work types › Peer review of manuscripts › Research
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Leading with a Purpose: Unveiling the Path to Building Conscientious Corporate Brands
Sarasvuo, S. (Lecturer), Penttinen, V. (Participant), Pedersen, S. (Participant) & Høvring, C. M. (Participant)
7 May 2025Activity: Presentations, memberships, employment, ownership and other activities › Lecture and oral contribution
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Swipe Left on the Hype: Exploring the Impacts of #Deinfluencing
Penntinen, V. (Lecturer), Ciuchita, R. (Participant) & Pedersen, S. (Participant)
2 May 2025Activity: Presentations, memberships, employment, ownership and other activities › Lecture and oral contribution
Prizes
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Teacher of the year 2021-2022
Pedersen, Susanne (Recipient), 17 Jun 2022
Prize: Prizes, scholarships, distinctions
Press/Media
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Koffeinsnus er rykket fra tankstationer til TikTok
02/05/2025
1 Media contribution
Press/Media: Press / Media
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Caffeine snuff has moved from gas stations to TikTok, bringing it closer to children and young people. This is unacceptable, experts say
01/05/2025
1 Media contribution
Press/Media: Press / Media
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Ultra Nyt: INGEN SLIK ved kassen i supermarkedet?
16/08/2024
1 Media contribution
Press/Media: Press / Media
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Bilparkering og varelager er skåret væk: Det nye Ikea er halvt så stort som planlagt
16/08/2023
1 Media contribution
Press/Media: Press / Media
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Ultranyt. Usund mad i feedet: Spiser I så mere usundt?
22/06/2023
1 Media contribution
Press/Media: Press / Media
Courses
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PhD vejledning, Maria Ahmad
Pedersen, S. & Aschemann-Witzel, J. 01/09/2024 → 31/08/2027
Course: Supervising
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PhD vejledning Simone Lykke Tranholm Mouritzen
Susanne Pedersen & Lina Jacobsen 01/02/2022 → 31/01/2025
Course: Supervising