• Fuglesangs Allé 4, 2623, D208

    8210 Aarhus V


  • Fuglesangs Allé 4

    8210 Aarhus V



Research activity per year

Personal profile


In my research, I am interested in consumer behavior and psychology, with a particular focus on changes in attitudes and behaviour. I have investigated this in relation to sustainability, health and food, with a particular focus on children, young people and families. In recent years, I have focused more on social media marketing and researched the effect of fake online reviews and virtual influencers.


My teaching philosophy is based on dialogue and engagement with a focus on learning and reflection on the part of the recipients. I teach Marketing Management, Marketing Communication and Social Media Marketing, where I am also course responsible. In addition, I supervise bachelor projects, master projects, PhD sudents and internships. 

Education/Academic qualification

PhD, Adolescents' healthy eating - a socio-cognitive approach to studying consumer socialisation and behaviour change, Aarhus University (AU)

1 Aug 201028 May 2015

Award Date: 28 May 2015

Cand. scient. pol., University of Copenhagen

1 Sept 199924 Mar 2005

Award Date: 24 Mar 2005

External positions

Geelmuyden.Kiese (kommunikationsbureau)

1 Oct 20031 Oct 2007

Project manager, Danish Cultural Institute, Tallinn, Estonia

9 Jan 200328 May 2003


  • Ecology
  • Consumer behaviour
  • Health psychology
  • Children and young people
  • Families
  • Consumers

Areas of expertise

  • Consumer behaviour
  • Sustainability
  • Marketing
  • Social media
  • Health


Dive into the research topics where Susanne Pedersen is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
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