Stephan Zielke
Part-time Professor
Fuglesangs Allé 4
8210 Aarhus V
Denmark
Profile
Stephan Zielke is Professor at University of Wuppertal, Germany, where he holds the Walbusch Chair of Multi-Channel-Management. He is further Part-time Professor at the Department of Management at Aarhus University, where he also worked as Associate Professor from 2011 to 2015. His research focuses on multi-channel management, retail marketing and customer behavior in retail.
Link to CV (short version)
- Published
Can’t Buy Me Green? A Review of Consumer Perceptions of and Behavior Toward the Price of Organic Food
Research output: Contribution to journal/Conference contribution in journal/Contribution to newspaper › Journal article › Research › peer-review
- Published
Constructing an internal reference price for product innovations
Research output: Contribution to conference › Paper › Research › peer-review
- Published
Reference price formation for product innovations: the role of consistent price-value-relationships
Research output: Contribution to book/anthology/report/proceeding › Article in proceedings › Research › peer-review
Handelsforschung
Activity: Participating in or organising an event types › Participation in or organisation af a conference
39th Annual Macromarketing Conference
Activity: Participating in or organising an event types › Participation in or organisation af a conference
39th Annual Macromarketing Conference
Activity: Participating in or organising an event types › Participation in or organisation af a conference
Emerald 2013 Highly Commended Paper Award for the paper „Sustainability in Retailing and Supply Chains – A Summative Content Analysis”,
Prize: Prizes, scholarships, distinctions
ID: 40693844