Sascha Steinmann

2024

Consumer Behavior in the Metaverse: The Influence of Employee Avatar Presence and Product Embarrassment

Frank, D.-A., Dipalma, J., Otterbring, T. & Steinmann, S., 2024, (Submitted).

Research output: Contribution to conference › Conference abstract for conference › Research › peer-review

Does metaverse fidelity matter? Testing the impact of fidelity on consumer responses in virtual retail stores

Frank, D.-A., Peschel, A. O., Otterbring, T., Dipalma, J. & Steinmann, S., 2024, In: The International Review of Retail, Distribution and Consumer Research. 34, 2, p. 251-284 34 p.

Research output: Contribution to journal/Conference contribution in journal/Contribution to newspaper › Journal article › Research › peer-review

Open Access

How the Presence of Employee Avatars Affects Metaverse Shopping Behavior: “Can I Help You Buy Condoms?” Virtual Sales Promotions in Embarrassing Shopping Settings

Frank, D.-A., Dipalma, J., Steinmann, S. & Otterbring, T., 1 Sept 2024, In: Journal of Advertising Research. 64, 3, p. 335-352 18 p.

Research output: Contribution to journal/Conference contribution in journal/Contribution to newspaper › Journal article › Research › peer-review

Visual fidelity in the metaverse matters for memory performance

Peschel, A. O., Frank, D.-A., Blumenkranz, D. & Steinmann, S., Aug 2024, In: Technological Forecasting and Social Change. 205, 123511.

Research output: Contribution to journal/Conference contribution in journal/Contribution to newspaper › Journal article › Research › peer-review

Open Access

2023

A classification of information-oriented PoS technology from customer perception

Röding, T., Steinmann, S., Wagner, G. & Schramm-Klein, H., Jan 2023, In: Journal of Retailing and Consumer Services. 70, 103126.

Research output: Contribution to journal/Conference contribution in journal/Contribution to newspaper › Journal article › Research › peer-review

Customer experiences in omnichannel retail environments: a thematic literature review

Both, A. D. & Steinmann, S., Sept 2023, In: International Review of Retail, Distribution and Consumer Research. 33, 5, p. 445-478 34 p.

Research output: Contribution to journal/Conference contribution in journal/Contribution to newspaper › Journal article › Research › peer-review

Development of a Motivation–Trust–Vulnerability (MTV) Framework for Cross-Border Online Shopping: A Cross-National Application to Chinese and German Consumers

Wagner, G., Fota, A., Schramm-Klein, H. & Steinmann, S., Sept 2023, In: Schmalenbach Journal of Business Research. 75, 3, p. 389-414 26 p.

Research output: Contribution to journal/Conference contribution in journal/Contribution to newspaper › Journal article › Research › peer-review

Open Access

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Disturbing Distractions: Investigating the Impact of Digital and Non-Digital Distractions on Task Performance

Mølgaard, N. M., Hubert, M., Steinmann, S. & Riedl, R., 2023, ECIS 2023 Research-in-Progress Papers.

Research output: Contribution to book/anthology/report/proceeding › Article in proceedings › Research › peer-review

Does Metaverse Fidelity Matter? Testing the Impact of Fidelity on Consumer Responses in Virtual Retail Stores

Frank, D.-A., Peschel, A. O., Dipalma, J., Blumenkranz, D., Otterbring, T. & Steinmann, S., May 2023.

Research output: Contribution to conference › Poster › Research › peer-review

Taking Stock of Omnichannel Retail Experience: Thematic Review and Research Agenda

Both, A. D. & Steinmann, S., May 2023.

Research output: Contribution to conference › Poster › Research › peer-review

The design of retailers’ online review systems – a systematic literature review and future research agenda

Pham, D. T. T., Steinmann, S. & Jensen, B. B., Nov 2023, In: International Journal of Retail and Distribution Management. 51, 9-10, p. 1255-1287 33 p.

Research output: Contribution to journal/Conference contribution in journal/Contribution to newspaper › Journal article › Research › peer-review

The impact of Metaverse fidelity on consumer responses in virtual retail stores

Frank, D.-A., Peschel, A. O., Otterbring, T., Dipalma, J. & Steinmann, S., Jun 2023, 8th COLLOQUIUM ON EUROPEAN RESEARCH IN RETAILING (CERR): Book of Proceedings. Nieto Garcia, M., Acuti, D., Sit, J. & Brusset, X. (eds.). Portsmouth: University of Portsmouth, p. 200-206

Research output: Contribution to book/anthology/report/proceeding › Article in proceedings › Research › peer-review

To Be Stable or Not? Beliefs about Body Shape Malleability Influence Consumer Product Evaluation and Choice

Burri, S., Steinmann, S. & Morschen, D., Feb 2023, AMA Winter Academic Conference 2023: Reconnecting and Reconceiving the Marketplace. Mashankar, N. & Lisjak, M. (eds.). American Marketing Association, p. 578-581 (AMA Educators Proceedings , Vol. 34).

Research output: Contribution to book/anthology/report/proceeding › Article in proceedings › Research › peer-review

2022

Come Closer Please! Consumer Perception of Diversity Communication in Retailing

Peschel, A. O., Jacobsen, L. & Steinmann, S., 2022, Proceedings of the Colloquium on European Research in Retailing. Petljak, K., Brusset, X. & Teller, C. (eds.). Zagreb: University of Zagreb, p. 204-210 7 p.

Research output: Contribution to book/anthology/report/proceeding › Conference abstract in proceedings › Research › peer-review

Customer Experiences in Omnichannel Retail Environments: A Thematic Literature Review

Both, A. D. & Steinmann, S., Nov 2022.

Research output: Contribution to conference › Conference abstract for conference › Research › peer-review

Inclusion through Closeness - Consumer Perception of Diversity Communication in Retailing

Peschel, A. O., Jacobsen, L. & Steinmann, S., Nov 2022.

Research output: Contribution to conference › Conference abstract for conference › Research › peer-review

MIRROR, MIRROR... on the Shelf: The Impact of Perceived Age-Similarity and Gender-Congruence be- tween the Customer and the Voice of a Smart Voice Assistant

Röding, T., Wagner, K., Fota, A., Steinmann, S. & Schramm-Klein, H., 2022, 2022 AMA Winter Academic Conference: Reconnecting and Reconceiving the Marketplace. Las Vegas, NV: American Marketing Association, p. 119-120 (AMA Educators Proceedings , Vol. 33).

Research output: Contribution to book/anthology/report/proceeding › Conference abstract in proceedings › Research › peer-review

Open Access

MIRROR, MIRROR… on the Shelf: The Impact of Perceived Age-Similarity and Gender-Congruence between the Customer and the Voice of a Smart Voice Assistant

Röding, T., Wagner, K., Fota, A., Steinmann, S. & Schramm-Klein, H., 2022, Proceeding of the 2022 AMA Winter Marketing Conference: Reconnecting and Reconceiving the Marketplace. Humphreys, A., Packard, G. & Gießens, K. (eds.). Las Vegas, USA, Vol. 33. p. 119-120 2 p.

Research output: Contribution to book/anthology/report/proceeding › Conference abstract in proceedings › Research › peer-review

Omnichannel Customer Journeys–Fragments of a Never-Ending Story?

Both, A. D., Steinmann, S. & Chrysochou, P., 2022, Advances in National Brand and Private Label Marketing - 9th International Conference, 2022. Martínez-López, F. J., Gázquez-Abad, J. C. & Ieva, M. (eds.). 9th ed. Springer, Cham, p. 31-38

Research output: Contribution to book/anthology/report/proceeding › Article in proceedings › Research › peer-review

The impact of retailers' online product review system on customer behavior and retailers' performance - a systematic literature review

Pham, D. T. T., Steinmann, S. & Jensen, B. B., Nov 2022.

Research output: Contribution to conference › Paper › Research › peer-review

The Relevance of Corporate Information Transparency of the Use and Handling of Customer Data in Online Product Presentations

Röding, T., Steinmann, S., Schmitz, J. & Schramm-Klein, H., 2022, In: The International Review of Retail, Distribution and Consumer Research. 32, 4, p. 405-422 18 p.

Research output: Contribution to journal/Conference contribution in journal/Contribution to newspaper › Journal article › Research › peer-review

VR Retail Lab: An immersive virtual reality (VR) supermarket as a flexible research infrastructure

Peschel, A. O., Jacobsen, L., Steinmann, S. & Frank, D.-A., 2022.

Research output: Contribution to conference › Paper › Research › peer-review

What's In It For Me? Consumer perception of diversity communication in retailing

Peschel, A. O., Jacobsen, L. & Steinmann, S., 2022.

Research output: Contribution to conference › Poster › Research › peer-review

2021

A Classification of Technology-Infused PoS Services

Röding, T., Wagner, G., Steinmann, S. & Schramm-Klein, H., 2021, Proceedings of the 2021 Colloquium on European Research in Retailing (CERR) Conference. Brusset, X. (ed.). Lille: SKEMA Business School, p. 178-185 8 p.

Research output: Contribution to book/anthology/report/proceeding › Article in proceedings › Research › peer-review

A Systematic Review of the Effects of Technologies on Customer Experience and Behavior in Physical Retailing

Hosseinpour, M., Steinmann, S., Roschk, H. & Tsalis, G., 25 May 2021.

Research output: Contribution to conference › Conference abstract for conference › Research › peer-review

Attracting Attention or Selling?! The Thematic Congruence of the Promotional Display with the Shelf Setting Influences Shoppers’ Attention and Buying Decisions

Steinmann, S., Hosseinpour, M., Mau, G. & Schweizer, M., 2021.

Research output: Contribution to conference › Conference abstract for conference › Research › peer-review

Investigating the Effect of Diversity Communication in the Marketplace

Peschel, A. O., Jacobsen, L. & Steinmann, S., 2021.

Research output: Contribution to conference › Conference abstract for conference › Research › peer-review

Just Tell Me What You Want..: The Relevance of Information Transparency on the Use and Handling of Customers’ Data in Product Presentation

Steinmann, S., Röding, T. & Schramm-Klein, H., Nov 2021.

Research output: Contribution to conference › Conference abstract for conference › Research › peer-review

Reducing COVID-19 Infection Risks in Retail Stores through Mobile Payments: Investigating the Determinants of In-Store Proximity M-Payment Usage: Investigating the Determinants of In-Store Proximity M-Payment Usage

Wagner, G., Steinmann, S., Hälsig, F. & Schramm-Klein, H., 2021, In: Marketing. 43, 1-2, p. 23-36 14 p.

Research output: Contribution to journal/Conference contribution in journal/Contribution to newspaper › Journal article › Research › peer-review

Technologies in Physical Retailing: A Systematic Review of Their Effects on Customers

Hosseinpour, M., Steinmann, S., Roschk, H. & Tsalis, G., 2021.

Research output: Contribution to conference › Conference abstract for conference › Research › peer-review

The Impact of Gender-Congruence between the Service Employee and the Customer on Data Disclosure in physical and digital Retailing

Röding, T., Steinmann, S., Schmitz, J. & Schramm-Klein, H., Jul 2021, Proceedings of the 2021 Colloquium on European Research in Retailing. Sophia Antipolis, France, Vol. 6th.

Research output: Contribution to book/anthology/report/proceeding › Conference abstract in proceedings › Research › peer-review

The In-Store Location of Promotional Displays Alters Shoppers’ Attention and Buying Decisions

Steinmann, S., Hosseinpour, M., Mau, G. & Schweizer, M., 25 May 2021.

Research output: Contribution to conference › Conference abstract for conference › Research › peer-review

2020

Benefit vs. Safety-Concerns in Unattended Home Delivery Service: the Digital Providing of Conditional Access-Permission

Röding, T., Steinmann, S. & Schramm-Klein, H., 2020, Proceedings of the 2020 Summer AMA Conference. San Francisco: American Marketing Association

Research output: Contribution to book/anthology/report/proceeding › Article in proceedings › Research › peer-review

Development of a motivation–trust–vulnerability (MTV) framework for cross-border online shopping: A cross-national application to Chinese and German consumers

Wagner, G., Fota, A., Schramm-Klein, H. & Steinmann, S., 2020, Proceedings of the Annual Conference of the Academy of International Business. Miami, FL

Research output: Contribution to book/anthology/report/proceeding › Article in proceedings › Research › peer-review

How Golden is my Silence? The Effect of Companies’ Communication of Customers’ Data-Use and Handling in Product Presentation

Röding, T., Steinmann, S. & Schramm-Klein, H., Sept 2020, Proceedings of the 2020 Regional Conference of the European Marketing Academy. Zagreb, 7 p.

Research output: Contribution to book/anthology/report/proceeding › Article in proceedings › Research › peer-review

I Need You to Be Closer – The Effects of Customer-Integration in Technology-Infused Frontline Service Encounters

Röding, T., Steinmann, S., Schramm-Klein, H. & Mennekes, T., 2020, Proceedings of the 2020 Colloquium on European Retail Research. Valencia, Vol. 5.

Research output: Contribution to book/anthology/report/proceeding › Article in proceedings › Research › peer-review

Online retailing across e-channels and e-channel touchpoints: Empirical studies of consumer behavior in the multichannel e-commerce environment

Wagner, G., Schramm-Klein, H. & Steinmann, S., 2020, In: Journal of Business Research. 107, p. 256-270 15 p.

Research output: Contribution to journal/Conference contribution in journal/Contribution to newspaper › Journal article › Research › peer-review

Potentials and boundaries in frontline service encounters through the infusion of technology

Röding, T., Steinmann, S., Wagner, G. & Schramm-Klein, H., 2020, Advances in National Brand and Private Label Marketing - Seventh International Conference, 2020: seventh international conference, 2020. Martinez-Lopez, F. J., Gázquez-Abad, J. C. & Breugelmans, E. (eds.). Cham: Springer, p. 82-89 8 p. (Springer Proceedings in Business and Economics).

Research output: Contribution to book/anthology/report/proceeding › Book chapter › Research › peer-review

Pricing and consumer decision making for premium private labels in grocery retailing

Steinmann, S., Fonferek, K. M., Schramm-Klein, H. & Wagner, G., 2020, Proceedings of the Colloquium on European Research in Retailing (CERR) 2020. Frasquet, M. (ed.). Valencia: Publicacions de la Universitat de València, Vol. 5. p. 57-62 6 p.

Research output: Contribution to book/anthology/report/proceeding › Article in proceedings › Research › peer-review

The impact of rural and urban advertising and brand context on attitude towards the brand

Fota, A., Steinmann, S., Schramm-Klein, H. & Wagner, G., 2020, Advances in National Brand and Private Label Marketing - Seventh International Conference, 2020: seventh international conference, 2020. Martinez-Lopez, F. J., Gázquez-Abad, J. C. & Breugelmans, E. (eds.). Cham: Springer, p. 74-81 8 p. (Springer Proceedings in Business and Economics).

Research output: Contribution to book/anthology/report/proceeding › Book chapter › Research › peer-review

The Relevance of the Frontline Employee in Customers’ Behavior on Information Disclosure at the Stationary

Röding, T., Steinmann, S. & Schramm-Klein, H., Aug 2020.

Research output: Contribution to conference › Paper › Research › peer-review

The Value of an Incentive on Customers’ Information Disclosure Behavior at the physical PoS

Röding, T., Steinmann, S. & Schramm-Klein, H., Aug 2020, Proceedings of the 2020 AMA Summer Conference.

Research output: Contribution to book/anthology/report/proceeding › Article in proceedings › Research › peer-review

2019

The Impact of Consumer Self-Regulation in Grocery Shopping on Subsequent Consumption of Healthy and Unhealthy Food

Steinmann, S., Winters, A., Mau, G. & Schramm-Klein, H., 2019, Advances in National Brand and Private Label Marketing. Barcelona: Springer, Vol. 6th. p. 114-120 7 p.

Research output: Contribution to book/anthology/report/proceeding › Book chapter › Research › peer-review

The Impact of Technology-Infused Barriers on the Evaluation of the Frontline Service Encounter

Röding, T., Wagner, G., Steinmann, S., Mennekes, T. & Schramm-Klein, H., 2019, Proceedings of the 2019 EAERCD Conference. Saragossa, Vol. 20.

Research output: Contribution to book/anthology/report/proceeding › Article in proceedings › Research › peer-review

The influence of technology-infusion on customers’ information disclosure behaviour within the frontline service encounter

Röding, T., Steinmann, S., Nimmermann, F. & Schramm-Klein, H., 20 Oct 2019, In: International Review of Retail, Distribution and Consumer Research. 29, 5, p. 482-503 22 p.

Research output: Contribution to journal/Conference contribution in journal/Contribution to newspaper › Journal article › Research › peer-review

The Need for a Community: The Impact of Social Elements on Video Game Success

Rollin, R., Neus, F., Steinmann, S. & Schramm-Klein, H., 2019, Proceedings of the Winter AMA Annual Conference. Austin, USA

Research output: Contribution to book/anthology/report/proceeding › Article in proceedings › Research › peer-review

What helps children resist distracting marketing stimuli? Implementation intentions and restrictions alter food choice

Mau, G., Schuhen, M., Schramm-Klein, H. & Steinmann, S., 2019, In: Appetite. 140, p. 159-168 10 p.

Research output: Contribution to journal/Conference contribution in journal/Contribution to newspaper › Journal article › Research › peer-review

2018

Sascha Steinmann

Research output

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