Department of Management

Sophie Esmann Andersen

Associate professor

Name

Profile photo

Sophie Esmann Andersen

Associate professor

  • Department of Management
Postal address:
Fuglesangs Allé 4
2623, D108
8210
Aarhus V
Denmark

Email: sea@mgmt.au.dk

Mobile: +4593508697

Phone: +4593508697

Title

Associate Professor

Nationality

Danish

Areas of Interest

My research centres on the world of branding and consumption in the experience economy, thus including focus areas such as:

· Consumer identities and communities of consumption

· Branding and brand management (i.e. product, corporate and employer branding)

· Experience economy

· CSR, ethics and social responsible consumers

· Social media and new forms of market communications


Education

PhD, Aarhus School of Business, 2007
MA (Danish & Media Studies), University of Aarhus, 2001


Publications

CSR Stakeholder Dialogue in Disguise: Hypocrisy in Story Performances

Andersen, S. E. & Høvring, C. M., 2020, In : Journal of Business Research.

“No period. No opinion”: A study of cultural (counter)discourses and consumer brand relationship repertoires

Andersen, S. E. & Johansen, T. S., 14 May 2019, 6th International consumer brand relationshipTM conference: 19-21 May, 2019, Cancun, Mexico. Conference proceeding. p. 33 1 p.

The Echoes of CSR Tensions: A Spect-Acting Study of a CSR Manager’s Strategies for Navigating the Tension of Ethics and Economics

Høvring, C. M. & Andersen, S. E., 2019.

Dialogue in disguise: Hypocrisy in story performances

Andersen, S. E. & Høvring, C. M., 5 Jun 2018.

Corporate Social Responsibility

Nielsen, A. E. & Andersen, S. E., 2018, International Encyclopedia of Strategic Communication. Heath, R. L. & Johansen, W. (eds.). Boston: Wiley-Blackwell, 19 p. (Wiley-Blackwell-ICA International Encyclopedias of Communication Series).

Discursive tensions in CSR multi-stakeholder dialogue: A Foucauldian perspective

Høvring, C. M., Andersen, S. E. & Nielsen, A. E., 2018, In : Journal of Business Ethics. 152, 3, p. 627–645 19 p.

Social Media Recruitment 3.0: Toward a new paradigm of strategic recruitment communication

Aggerholm, H. K. & Andersen, S. E., 2018, In : Journal of Communication Management. 22, 2, p. 122-137 16 p.

Social media recruitment 3.0: Creative strategies and beyond in strategic recruitment communication

Aggerholm, H. K. & Andersen, S. E., Oct 2017. 26 p.

"Getting Social with Recruitment": eine Fallstudie einer Rekrutierungskampagne in sozialen Medien im Web 3.0

Aggerholm, H. K., Andersen, S. E. & Nielsen, M. (Translator), 2017, Stellenanzeigen als Instrument des Employer Branding in Europa: Interdisziplinäre und kontrastive Perspektiven. Nielsen, M., Luttermann, K. & Lévy-Tödter, M. (eds.). Springer VS, p. 273-300 28 p. (Europäische Kulturen in der Wirtschaftskommunikation, Vol. 23).

Cause-Related Marketing 2.0: Connection, Collaboration and Commitment

Andersen, S. E. & Johansen, T. S., 2016, In : Journal of Marketing Communications. 22, 5, p. 524-543 20 p.

Communicative Dilemmas of CSR: Towards an Integrative Framework of CSR Communication

Andersen, S. E., Nielsen, A. E. & Høvring, C. M., 2016, Handbook of Integrated CSR Communication. Diehl, S., Karmasin, M., Mueller, B., Terlutter, R. & Weder, F. (eds.). Springer, p. 51-69 19 p. (CSR, Sustainability, Ethics & Governance).

Legitimizing non-sustainable actions through sustainability strategy: Dilemmas and taboos in CSR discourses

Nielsen, A. E. & Andersen, S. E., 2016. 10 p.

Når HR møder kravet om CSR

Aggerholm, H. K. & Andersen, S. E., 2015, In : HR-chefen. p. 28-31 4 p.

Shared value, shared responsibility: A co-creation perspective on sustainability

Andersen, S. E. & Nielsen, A. E., 2015, Enterprising Initiatives in the Experience Economy: Transforming Social Worlds. Knudsen, B. T., Christensen, D. R. & Blenker, P. (eds.). New York: Routledge, p. 189-208 28 p. (Routledge Studies in Entrepreneurship, Vol. 5).

Brand Management: Teoretisk Introduktion

Andersen, S. E. & Antorini, Y. M., 2013, Markedskommunikation i praksis. Eiberg, K., Just, S. N., Karlsholt, E. K. & Torp, S. M. (eds.). Frederiksberg C: Samfundslitteratur, p. 77-91 15 p.

Creating CSR values or co-creating sustainable living? A critical discourse perspective

Andersen, S. E. & Nielsen, A. E., 2013. 18 p.

Nachhaltigkeit in der Wirtschaftskommunikation

Nielsen, M. (ed.), Rittenhofer, I. (ed.), Ditlevsen, M. G. (ed.), Andersen, S. E. (ed.) & Pollach, I. (ed.), 2013, Springer VS. 360 p. (Europäische Kulturen in der Wirtschaftskommunikation, Vol. 24).

Nachhaltigkeit in der Wirtschaftskommunikation: Eine Einführung

Nielsen, M., Andersen, S. E., Ditlevsen, M. G., Pollach, I. & Rittenhofer, I., 2013, Nachhaltigkeit in der Wirtschaftskommunikation. Nielsen, M., Rittenhofer, I., Ditlevsen, M. G., Pollach, I. & Andersen, S. E. (eds.). Springer VS, p. 9-18 10 p. (Europäische Kulturen in der Wirtschaftskommunikation, Vol. 24).

Re-conceptualizing integration in communication: A co-creation perspective

Johansen, T. S. & Andersen, S. E., 2013, Managing corporate communication: A cross-cultural approach. Gambetti, R. & Quigley, S. (eds.). New York: Palgrave Macmillan, p. 287-309 23 p.

Sustainability in Business Communication: An Overview

Andersen, S. E., Ditlevsen, M. G., Nielsen, M., Pollach, I. & Rittenhofer, I., 2013, Nachhaltigkeit in der Wirtschaftskommunikation. Nielsen, M., Rittenhofer, I., Ditlevsen, M. G., Pollach, I. & Andersen, S. E. (eds.). Springer VS, p. 21-46 (Europäische Kulturen in der Wirtschaftskommunikation, Vol. 24).

CSR as value co-creation

Andersen, S. E. & Nielsen, A. E., 28 May 2012. 20 p.

Ambigious Imitations: DIY hijacking the "Danish Mother Seeking" campaign on YouTube

Andersen, S. E. & Stage, C., 2012, In : Culture Unbound: Journal of Current Cultural Research. 4, p. 393-414 22 p.

CSR and marketing communication: From consumer cynicism to community commitment

Johansen, T. S. & Andersen, S. E., 2012. 15 p.

Co-creating ONE - rethinking integration within communication

Johansen, T. S. & Andersen, S. E., 2012, In : Corporate Communications. 17, 3, p. 272-288 17 p.

Medansvar i byrummet - Fra digitale oplevelser til kommunikative indsigter om den klimabevidste borger

Andersen, S. E. & Nielsen, A. E., 2012, Byens Digitale Liv/Digital Urban Living. Brynskov, M., Halskov, K. & Kabel, L. (eds.). Aarhus: Ajour, p. 122-131 9 p.

CSR as value co-creation: a conceptual consumer approach

Nielsen, A. E. & Andersen, S. E., 2011. 19 p.

Can flat packs save the world? - Transforming CSR to sustainability

Nielsen, A. E. & Andersen, S. E., 2011. 14 p.

Climate conscious citizenship in a digital urban setting

Andersen, S. E. & Nielsen, A. E., 2011, In : MedieKultur: Journal of media and communication research. 27, 50, p. 119-142 24 p.

Conceptualising employer branding in sustainable organisations

Aggerholm, H., Andersen, S. E. & Thomsen, C., 2011, In : Corporate Communications. 16, 2, p. 105-123 19 p.

The Voicing of ONE by many: Rethinking Integration within Communication and Brand Management

Andersen, S. E. & Johansen, T. S., 2011, Proceedings of the Conference on Corporate Communication 2011 - Highly Commended Empirical/Theoretical Paper. p. 631-646 16 p.

Climate conscious relations in a digital urban setting

Nielsen, A. E. & Andersen, S. E., 2010,  Proceedings of the 43th Annual Hawaii International conference on system Sciences, Koloa, Kauai, Hawaii, 5-8 January 2010. Sprague, R. H. (ed.). IEEE Computer Society Press, 14 p. ( 43th Annual Hawaii International conference on system Sciences).

Consumption that matters

Andersen, S. E. & Stage, C., 2010, In : MedieKultur. 49, p. 151-170 19 p.

Employer Branding as Sustainable Relationship Building and Value Creation: Combining Branding, Human Resource Management and Corporate Social Responsibility Perspectives

Aggerholm, H., Andersen, S. E. & Thomsen, C., 2010, Conference on Corporate Communication 2010, June 4-7, Wroxton College, Wroxton, England. 2010. Genest, C. M., Michael B., G. & Petelin, R. (eds.). Corporate Commmunication International at Baruch College/CUNY, p. 1-15 15 p.

Branding

Andersen, S. E., 2009, Medie- og kommunikationsleksikon. Kolstrup, S., Agger, G., Jauert, P. & Schrøder, K. (eds.). Frederiksberg: Samfundslitteratur, p. 63-65

Markedskommunikation

Andersen, S. E., 2009, Medie- og kommunikationsleksikon. Kolstrup, S., Agger, G., Jauert, P. & Schrøder, K. (eds.). Frederiksberg: Samfundslitteratur, p. 306-308

Reklameannonce

Andersen, S. E., 2009, Medie- og kommunikationsleksikon. Kolstrup, S., Agger, G., Jauert, P. & Schrøder, K. (eds.). Frederiksberg: Samfundslitteratur, p. 462

Reklamekampagne

Andersen, S. E., 2009, Medie- og kommunikationsleksikon. Kolstrup, S., Agger, G., Jauert, P. & Schrøder, K. (eds.). Frederiksberg: Samfundslitteratur, p. 463-464

The City at Stake: 'Stakeholder Mapping' the City

Nielsen, A. E. & Andersen, S. E., 2009, In : Culture Unbound: Journal of Current Cultural Research. 1, p. 305-329 25 p.

Responsible Consumers or Consuming Responsibility?

Nielsen, A. E., Andersen, S. E., Johansen, T. S., Refslund Christensen, D., Timm Knudsen, B. & Stage, C., 2008.

"Jeg vil ikke være hende Dolce & Gabbana pigen"

Andersen, S. E., 2007, In : KommunikationsForum. 8 p.

Brands som fortællinger - fortællinger om brands: Seks teenagepigers forbrug, fortolkninger og fortællinger om brands

Andersen, S. E., 2007, Århus: Handelshøjskolen, Aarhus Universitet, Center for Virksomhedskommunikation. 237 p. (PH.D.-afhandling; No. 2007:10).

Forbrugeren er død - længe leve planning

Esmann, S. & Esmann, C., 2007, In : Market Magazine. 3, 21, p. 8-14 5 p.

A brand new world - a new brand world: Fire perspektiver på brands og branding

Andersen, S. E., 2006, Århus: Handelshøjskolen i Århus, Center for Virksomhedskommunikation, 47 p.

Mærkekommunikation

Andersen, S. E., 2006, In : XCOM: magasinet for kommunikation og sprog. p. 18-19 2 p.

Myter, mærker og mennesker

Andersen, S. E., 2005, Dansk på Moderne. Kbh.: Dansklærerforeningen, p. 32-37 6 p. (Fællesskrift).

Projects

Digital Urban Living

Nielsen, A. E. & Andersen, S. E.

<ingen navn>

18/12/2010 → …

Innovationsnetværket for markedsføring og forbrugerforståelse

Andersen, S. E., Antorini, Y. M. & Sloth, E. K.

01/08/2010 → …

Oplevelsesorientering og ansvarshåndtering i et globalt perspektiv

Knudsen, B. T., Stage, C., Nielsen, A. E. & Andersen, S. E.

01/01/2011 → …

Oplevelsesorientering og ansvarshåndtering i et globalt perspektiv

Nielsen, A. E., Andersen, S. E., Johansen, T. S. & Timm Knudsen, B.

<ingen navn>

18/12/2010 → …

Activities

Begivenhedskultur: Oplevelsesøkonomi (om forbrug og branding)

Sophie Esmann Andersen (Participant)
12 Mar 2007

Besøg Aarhus' reklamebureauer: Hvad betyder reklamer for os?

Sophie Esmann Andersen (Participant)
12 Apr 2011

Brandede Identiteter

Sophie Esmann Andersen (Participant)
29 Feb 2008

Branding for Museer

Sophie Esmann Andersen (Lecturer)
17 Jan 2011

Branding i krisetider

Sophie Esmann Andersen (Lecturer)
28 May 2009

CSR og Branding: Når virksomhedernes ansvar møder markedet

Sophie Esmann Andersen (Lecturer)
27 Oct 2011

Danish Mother Seeking: From creative brand strategy

Sophie Esmann Andersen (Invited speaker)
1 Sep 20112 Sep 2011

EUKO the 11th Interdisciplinary Symposium of the Research Network European Cultures in Business and Corporate Communication

Sophie Esmann Andersen (Speaker)
10 Nov 201112 Nov 2011

EUPRERA 2017

Helle Kryger Aggerholm (Participant), Sophie Esmann Andersen (Participant)
12 Oct 201714 Oct 2017

Ekstern undervisning: Integreret kommunikation som udfordring

Sophie Esmann Andersen (Participant)
6 Sep 200419 Nov 2004

Ekstern undervisning: Master i Museologi

Sophie Esmann Andersen (Participant)
3 Dec 2005

Foredrag: Når mærker skaber mennesker - og mennesker skaber mærker

Sophie Esmann Andersen (Lecturer)
18 Feb 2005

Foredrag: To buy or not to be: Om børn og unge i forbrugerkulturen

Sophie Esmann Andersen (Lecturer)
14 Nov 2006

Foredrag: To buy or not to be: Om mærkevarers betydning for teenagers selviscenesættelse

Sophie Esmann Andersen (Lecturer)
26 Nov 2005

Foredrag: Unge, forbrug og identitet

Sophie Esmann Andersen (Lecturer)
15 Nov 2004

Fortællinger om brands

Sophie Esmann Andersen (Participant)
4 Nov 2009

Fremlæggelse af paper: To be outstanding without standing out as an outsider: Theoretical outlines and methodical challanges concerning teenagers' brand consumption in relation to the formation of unique, personal and coherent self-narratives.

Sophie Esmann Andersen (Lecturer)
30 May 2005

Hvorfor søger vi produkter med personlighed?

Sophie Esmann Andersen (Lecturer)
22 Apr 2010

Internt forskningsseminar: To buy or not to be?: Om brugen af mærkevarer br´landt teenagere med udgangspunkt i en hypotetisk betragtning af mærkevarer som et sprog af anden orden - et mytesprog

Sophie Esmann Andersen (Lecturer)
4 Dec 2004

Konference: Afsætningsøkonomisk Konference

Sophie Esmann Andersen (Participant)
14 Apr 200515 Apr 2005

Konference: Child and Teen Consumption

Sophie Esmann Andersen (Participant)
27 Apr 200628 Apr 2006

Konference: Time to think: Meaningful consumption

Sophie Esmann Andersen (Participant)
3 Oct 2006

Konference: Ungdomskultur, seksualitet og forbrug

Sophie Esmann Andersen (Participant)
24 May 2005

NORDKOMM (2)

Sophie Esmann Andersen (Participant)
22 Feb 200824 Feb 2008

Narrativ analyse og metode i praksis

Sophie Esmann Andersen (Participant)
24 Nov 2009

Nedsat af Vækstforum (External organisation)

Sophie Esmann Andersen (Member)
13 Jul 2007 → …

Oplevelsesøkonomiens Oplevelser

Sophie Esmann Andersen (Lecturer)
8 Feb 2008

Ph.d.-kursus: Consumption theori: canon of classics

Sophie Esmann Andersen (Participant)
30 May 20044 Jun 2004

Ph.d.-kursus: Det kvalitative forskningsinterview

Sophie Esmann Andersen (Participant)
24 Nov 200426 Nov 2004

Ph.d.-kursus: Explanations on consumption and consumer culture

Sophie Esmann Andersen (Participant)
30 May 20053 Jun 2005

Ph.d.-kursus: Kvalitative forskningsmetoder

Sophie Esmann Andersen (Participant)
22 Mar 200426 Mar 2004

Ph.d.-kursus: Moderne sociological theories

Sophie Esmann Andersen (Participant)
23 Aug 200427 Aug 2004

Ph.d.-kursus: Qualitative Design and Methods, part I

Sophie Esmann Andersen (Participant)
1 Mar 20043 Mar 2004

Ph.d.-kursus: Tværfaglig videnskabsteori og metode

Sophie Esmann Andersen (Participant)
26 Apr 200428 Apr 2004

Seminar: Kundepower og kassesucces

Sophie Esmann Andersen (Participant)
17 May 2006

To buy or not to be: Om forbrugets betydning og den kommercialiserede identitet

Sophie Esmann Andersen (Lecturer)
8 Feb 2007

Unge & Brands

Sophie Esmann Andersen (Lecturer)
28 Nov 2007

Verdensmålene, CSR og bæredygtighed: fra benspænd til strategiske værdiprocesser

Christa Thomsen (Lecturer), Anne Ellerup Nielsen (Lecturer), Sophie Esmann Andersen (Lecturer), Christiane Marie Høvring (Lecturer)
3 Oct 20194 Oct 2019