Sophie Esmann Andersen

Associate Professor

Department of Management
Fuglesangs Allé 4
building 2623, D108
8210 Aarhus V
Denmark
sea@mgmt.au.dk
Phone: +4593508697
Mobile: +4593508697

ORCID: 0000-0003-1713-8957

Children and young people Youth culture and consumption Youth culture
Consumer behaviour Consumer behavior, consumer identities and consumption communities Consumption Creative, qualitative methods CSR and consumer behavior
Corporate social responsibility CSR and brand management
Experience economy Branding and brand management Creative, qualitative methods CSR and brand management Market communication Socially responsible consumers Youth culture and consumption
Human Resource Management Employer branding
Market communication Market communication
Other areas of marketing and strategy Brands and branding
Sustainability Socially responsible consumers

Latest publications

E-pub ahead of print
The activist brand and the transformational power of resistance: towards a narrative conceptual framework
Research output: Contribution to journal/Conference contribution in journal/Contribution to newspaper › Journal article › Research › peer-review
In preparation
Exploring the Performative Dynamics of CSR Communication: The vicious spiral of digital CSR communication
Research output: Contribution to journal/Conference contribution in journal/Contribution to newspaper › Journal article › Research › peer-review
Submitted
The Tensional Complexity of CSR Management: Exploring the Role of Temporality and Emotions
Research output: Contribution to journal/Conference contribution in journal/Contribution to newspaper › Journal article › Research › peer-review

Verdensmålene, CSR og bæredygtighed: fra benspænd til strategiske værdiprocesser
Activity: External lectures and Examination › External lectures › Communication
EUPRERA 2017
Activity: Participating in or organising an event types › Participation in or organisation af a conference
EUKO the 11th Interdisciplinary Symposium of the Research Network European Cultures in Business and Corporate Communication
Activity: Participating in or organising an event types › Participation in or organisation af a conference

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