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Dive into the research topics where Simone Lykke Tranholm Mouritzen is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
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Collaborations and top research areas from the last five years
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Projects
- 1 Active
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Is She Real? Leveraging Real-Life and Virtual Influencer Marketing in Brand Communications
Penttinen, V., Mouritzen, S. L. T. & Pedersen, S., 2024, Welcome to The New Normal: Life After The Chaos: Proceedings of the 2023 AMS Annual Conference. Springer, p. 32-43 12 p. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).Research output: Contribution to book/anthology/report/proceeding › Article in proceedings › Research
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Virtual Influencer Marketing: The Good, the Bad, and the Unreal
Mouritzen, S. L. T., Penttinen, V. & Pedersen, S., Feb 2024, In: European Journal of Marketing. 58, 2, p. 410-440 31 p.Research output: Contribution to journal/Conference contribution in journal/Contribution to newspaper › Journal article › Research › peer-review
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Is She Real? Leveraging Real-Life and Computer-Generated Imagery Influencer Marketing in Brand Communications
Penntinen, V., Mouritzen, S. L. T. & Pedersen, S., 18 May 2023.Research output: Contribution to conference › Conference abstract for conference › Research › peer-review
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Outside-in and bottom-up: Using sustainability transitions to understand the development phases of mainstreaming plant-based in the food sector in a meat and dairy focused economy
Aschemann-Witzel, J., Mulders, M. D. G. H. & Mouritzen, S. L. T., Dec 2023, In: Technological Forecasting and Social Change. 197, 11 p., 122906.Research output: Contribution to journal/Conference contribution in journal/Contribution to newspaper › Journal article › Research › peer-review
Open AccessFile41 Downloads (Pure) -
The Use of Hyper-Realistic Computer-Generated Imagery Influencers on Social Media – Children’s and parents’ perspectives
Mouritzen, S. L. T., Jacobsen, L. & Pedersen, S., 2 Mar 2022, (Accepted/In press).Research output: Contribution to conference › Conference abstract for conference › Research › peer-review
Activities
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Presentation at The LEGO Agency
Simone Lykke Tranholm Mouritzen (Lecturer)
6 Sept 2023Activity: Talk or presentation types › Lecture and oral contribution
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Is She Real? Leveraging Real-Life and Virtual Influencer Marketing in Brand Communications
Simone Lykke Tranholm Mouritzen (Lecturer)
17 May 2023Activity: Talk or presentation types › Lecture and oral contribution
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Academy of Marketing Science Annual Conference 2023
Simone Lykke Tranholm Mouritzen (Participant)
17 May 2023 → 19 May 2023Activity: Participating in or organising an event types › Participation in or organisation af a conference
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The Use of Hyper-Realistic Computer-Generated Imagery Influencers on Social Media – Children’s and parents’ perspectives
Simone Lykke Tranholm Mouritzen (Lecturer)
5 May 2022Activity: Talk or presentation types › Lecture and oral contribution
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Child and Teen Consumption Conference
Simone Lykke Tranholm Mouritzen (Participant)
4 May 2022 → 6 May 2022Activity: Participating in or organising an event types › Participation in or organisation af a conference