Department of Management

Sascha Steinmann

What helps children resist distracting marketing stimuli? Implementation intentions and restrictions alter food choice

Research output: Contribution to journal/Conference contribution in journal/Contribution to newspaperJournal articleResearchpeer-review

  • Gunnar Mau, Schloss Seeburg University, Germany
  • Michael Schuhen, University of Siegen, Germany
  • Hanna Schramm-Klein, University of Siegen, Germany
  • Sascha Steinmann
This study analyzes the impact of implementation intentions as well as restrictions on the delay of gratification in children. We assume that both strategies impact the decision process of children in different ways: While implementation intentions activate the mental representation of specified cues that help pursuing a goal, restrictions support goal attainment because of the threatened consequence. The results of two studies support these assumptions. A correlation between the physiological arousal and the success in the delay task indicates that for children that follow implementation intentions arousal provides motivation to wait for a greater gratification. These results provide possible explanations for the heterogeneous outcomes of existing studies about the effects of parenting practices.
Original languageEnglish
Pages (from-to)159-168
Number of pages10
Publication statusPublished - 2019
Externally publishedYes

    Research areas

  • Children, Delay of gratification, Food choices, Implementation intentions

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ID: 194833410