Department of Management

Sascha Steinmann

The Impact of Pricing on Consumer Decision-Making for and Evaluations of Premium Private Labeled Brands in Grocery Retailing

Research output: Contribution to book/anthology/report/proceedingBook chapterResearchpeer-review

  • Sascha Steinmann
  • Katharina Maria Fonferek, Free University Berlin, Germany
  • Hanna Schramm-Klein, University of Siegen, Germany
We investigated the effects of adding a premium private label product to a choice set of two competing products (a premium brand and a traditional private label). Furthermore, our results show that the manipulation of the pricing of the premium private label influences consumer choice and evaluation of specific product attributes of all products in the choice set.
Original languageEnglish
Title of host publicationAdvances in Research on National Brand & Private Label Marketing
Number of pages7
Place of publicationBarcelona
Publication year2018
Publication statusPublished - 2018

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