Department of Management

Sascha Steinmann

Perceived Shopping Comfort in Physical and Digital Retail Environments

Research output: Contribution to book/anthology/report/proceedingArticle in proceedingsResearchpeer-review

  • Gerhard Wagner, University of Siegen, Germany
  • Hanna Schramm-Klein, University of Siegen, Germany
  • Sascha Steinmann
  • Anne Fota, University of Siegen, Germany
  • Tobias Röding, University of Siegen, Germany
Original languageEnglish
Title of host publicationProceedings of the 2018 Academy of Marketing Conference
Volume51
Place of publicationStirling
Publication year2018
Publication statusPublished - 2018

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ID: 196014008