Department of Management

Sascha Steinmann

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Research output: Contribution to book/anthology/report/proceedingBook chapterResearchpeer-review

  • Günter Silberer, Georg-August Universität Göttingen, Germany
  • Christoph Henning, Georg-August-University Goettingen, Germany
  • Sascha Steinmann
Original languageEnglish
Title of host publicationAdvances in Advertising Research : Current Insights and Future Trends
EditorsTobias Langner, Martin Eisend, Shintaro Okazaki
Number of pages15
Volume3
Place of publicationWiesbaden
PublisherSpringer Gabler
Publication year2012
Pages219-233
Publication statusPublished - 2012

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