Department of Management

Sascha Steinmann

It Is Not About the Color but Contrast: An Experimental Study of the Influence of Color Contrast between Mobile Games and In-Game Advertisements

Research output: Contribution to book/anthology/report/proceedingArticle in proceedingsResearchpeer-review

Standard

It Is Not About the Color but Contrast: An Experimental Study of the Influence of Color Contrast between Mobile Games and In-Game Advertisements. / Rollin, Robér; Steinmann, Sascha; Schramm-Klein, Hanna.

Proceedings of the AMA Winter Marketing Academic Conference 2017. Orlando, USA, 2017.

Research output: Contribution to book/anthology/report/proceedingArticle in proceedingsResearchpeer-review

Harvard

Rollin, R, Steinmann, S & Schramm-Klein, H 2017, It Is Not About the Color but Contrast: An Experimental Study of the Influence of Color Contrast between Mobile Games and In-Game Advertisements. in Proceedings of the AMA Winter Marketing Academic Conference 2017. Orlando, USA.

APA

Rollin, R., Steinmann, S., & Schramm-Klein, H. (2017). It Is Not About the Color but Contrast: An Experimental Study of the Influence of Color Contrast between Mobile Games and In-Game Advertisements. In Proceedings of the AMA Winter Marketing Academic Conference 2017

CBE

Rollin R, Steinmann S, Schramm-Klein H. 2017. It Is Not About the Color but Contrast: An Experimental Study of the Influence of Color Contrast between Mobile Games and In-Game Advertisements. In Proceedings of the AMA Winter Marketing Academic Conference 2017. Orlando, USA.

MLA

Rollin, Robér, Sascha Steinmann and Hanna Schramm-Klein "It Is Not About the Color but Contrast: An Experimental Study of the Influence of Color Contrast between Mobile Games and In-Game Advertisements". Proceedings of the AMA Winter Marketing Academic Conference 2017. Orlando, USA. 2017.

Vancouver

Rollin R, Steinmann S, Schramm-Klein H. It Is Not About the Color but Contrast: An Experimental Study of the Influence of Color Contrast between Mobile Games and In-Game Advertisements. In Proceedings of the AMA Winter Marketing Academic Conference 2017. Orlando, USA. 2017

Author

Rollin, Robér ; Steinmann, Sascha ; Schramm-Klein, Hanna. / It Is Not About the Color but Contrast: An Experimental Study of the Influence of Color Contrast between Mobile Games and In-Game Advertisements. Proceedings of the AMA Winter Marketing Academic Conference 2017. Orlando, USA, 2017.

Bibtex

@inproceedings{6aae3ec49fa6467a822f8119ee403497,
title = "It Is Not About the Color but Contrast: An Experimental Study of the Influence of Color Contrast between Mobile Games and In-Game Advertisements",
author = "Rob{\'e}r Rollin and Sascha Steinmann and Hanna Schramm-Klein",
year = "2017",
language = "English",
booktitle = "Proceedings of the AMA Winter Marketing Academic Conference 2017",

}

RIS

TY - GEN

T1 - It Is Not About the Color but Contrast: An Experimental Study of the Influence of Color Contrast between Mobile Games and In-Game Advertisements

AU - Rollin, Robér

AU - Steinmann, Sascha

AU - Schramm-Klein, Hanna

PY - 2017

Y1 - 2017

M3 - Article in proceedings

BT - Proceedings of the AMA Winter Marketing Academic Conference 2017

CY - Orlando, USA

ER -