Department of Management

Sascha Steinmann

How Children make Purchase Decisions: Purchase Behavior of the Cued Processors

Research output: Contribution to journal/Conference contribution in journal/Contribution to newspaperJournal articleResearchpeer-review

  • Gunnar Mau, University of Siegen, Germany
  • Michael Schuhen, University of Siegen, Germany
  • Sascha Steinmann
  • Hanna Schramm-Klein, University of Siegen, Germany
This paper aims to analyse how children behave during a purchasing process in a simulated shop and how they put their goals into effect at the Point of Sale (POS). The focus of this research is children in Germany aged between 8 and 10 years. The results reveal answers to the following questions: which criteria do the children consider important when buying groceries? How efficiently and effectively do children pursue the goals demanded of them at the POS? This knowledge can support parents, teachers and educational organisations in teaching children consumer literacy.
Original languageEnglish
JournalYoung Consumers
Pages (from-to)111-126
Number of pages16
Publication statusPublished - 2016

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