Department of Management

Sascha Steinmann

Drivers of Market Success for Mobile Gaming Apps - Results of a Choice-Based Conjoint Experiment

Research output: Contribution to book/anthology/report/proceedingArticle in proceedingsResearchpeer-review

  • Robér Rollin, University of Siegen, Germany
  • Sascha Steinmann
  • Hanna Schramm-Klein, University of Siegen, Germany
  • Florian Neus, University of Siegen, Germany
  • Frederic Nimmermann, University of Siegen, Germany
Mobile apps have gained a tremendous popularity. In 2016 more than 140 billion apps were already downloaded from the app store, generating a sales volume of $28 billion and by far, gaming apps are the most popular and profitable app category. Given this enormous potential, it is surprising that little research is known about the drivers of market success for mobile gaming apps. Therefore, we define and verify attributes that significantly impact the choice decision by users. We investigate which attributes of a mobile gaming app have an impact on users’ choice decision and gaining insights into the perceived utility of specific attributes of mobile gaming apps. Finally, we were able to identify, which attributes of a mobile gaming app potentially compensate each other from the perspective of users.
Original languageEnglish
Title of host publicationProceedings of the International Conference on Information Systems 2017
Number of pages20
Publication year2017
Publication statusPublished - 2017

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