Department of Management

Sascha Steinmann

Customer Contact Sequences as a Basis for Customer Segmentation

Research output: Contribution to book/anthology/report/proceedingBook chapterResearchpeer-review

Standard

Customer Contact Sequences as a Basis for Customer Segmentation. / Steinmann, Sascha; Silberer, Günter; Mau, Gunnar.

RETAILING 2006: Strategic Challenges in the New Millennium: Special Conference Series. Vol. VI Orlando, FL, 2006. p. 232-237.

Research output: Contribution to book/anthology/report/proceedingBook chapterResearchpeer-review

Harvard

Steinmann, S, Silberer, G & Mau, G 2006, Customer Contact Sequences as a Basis for Customer Segmentation. in RETAILING 2006: Strategic Challenges in the New Millennium: Special Conference Series. vol. VI, Orlando, FL, pp. 232-237.

APA

Steinmann, S., Silberer, G., & Mau, G. (2006). Customer Contact Sequences as a Basis for Customer Segmentation. In RETAILING 2006: Strategic Challenges in the New Millennium: Special Conference Series (Vol. VI, pp. 232-237).

CBE

Steinmann S, Silberer G, Mau G. 2006. Customer Contact Sequences as a Basis for Customer Segmentation. In RETAILING 2006: Strategic Challenges in the New Millennium: Special Conference Series. Orlando, FL. pp. 232-237.

MLA

Steinmann, Sascha, Günter Silberer and Gunnar Mau "Customer Contact Sequences as a Basis for Customer Segmentation". RETAILING 2006: Strategic Challenges in the New Millennium: Special Conference Series. Orlando, FL. 2006, 232-237.

Vancouver

Steinmann S, Silberer G, Mau G. Customer Contact Sequences as a Basis for Customer Segmentation. In RETAILING 2006: Strategic Challenges in the New Millennium: Special Conference Series. Vol. VI. Orlando, FL. 2006. p. 232-237

Author

Steinmann, Sascha ; Silberer, Günter ; Mau, Gunnar. / Customer Contact Sequences as a Basis for Customer Segmentation. RETAILING 2006: Strategic Challenges in the New Millennium: Special Conference Series. Vol. VI Orlando, FL, 2006. pp. 232-237

Bibtex

@inbook{3a0a757cea434bfeaff3ca93e2f8e203,
title = "Customer Contact Sequences as a Basis for Customer Segmentation",
author = "Sascha Steinmann and G{\"u}nter Silberer and Gunnar Mau",
year = "2006",
language = "English",
volume = "VI",
pages = "232--237",
booktitle = "RETAILING 2006: Strategic Challenges in the New Millennium",

}

RIS

TY - CHAP

T1 - Customer Contact Sequences as a Basis for Customer Segmentation

AU - Steinmann, Sascha

AU - Silberer, Günter

AU - Mau, Gunnar

PY - 2006

Y1 - 2006

M3 - Book chapter

VL - VI

SP - 232

EP - 237

BT - RETAILING 2006: Strategic Challenges in the New Millennium

CY - Orlando, FL

ER -