Department of Management

Sascha Steinmann

Akzeptanz von In-Store Mobile Payment – Ergebnisse einer Kundensegmentierung im stationären Einzelhandel

Research output: Contribution to book/anthology/report/proceedingBook chapterResearchpeer-review

  • Gerhard Wagner, University of Siegen, Germany
  • Sascha Steinmann
  • Frank Hälsig, Koblenz University of Applied Sciences, Germany
  • Hanna Schramm-Klein, University of Siegen, Germany
Original languageGerman
Title of host publicationForum Dienstleistungsmanagement 2018
EditorsManfred Bruhn, Karsten Hadwich
Number of pages23
Volume2018
Place of publicationWiesbaden
PublisherSpringer Gabler
Publication year2018
Pages211-233
Publication statusPublished - 2018

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