Department of Management

Sascha Steinmann

A Study on the Impact of TV-Advertising during Dinner

Research output: Contribution to book/anthology/report/proceedingBook chapterResearchpeer-review

  • Günter Silberer, Georg-August Universität Göttingen, Germany
  • Sascha Steinmann
  • Inga Blohm, Georg-August-University Goettingen, Germany
  • Julia Vetter, Georg-August-University Goettingen, Germany
Original languageEnglish
Title of host publicationAdvances in Advertising Research : Breaking New Ground in Theory and Practice
EditorsShintaro Okazaki
Number of pages14
Volume2
Place of publicationWiesbaden
PublisherSpringer Gabler
Publication year2011
Pages437-450
Publication statusPublished - 2011

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