Department of Management

Sascha Steinmann

  1. 2020
  2. Published

    Benefit vs. Safety-Concerns in Unattended Home Delivery Service : the Digital Providing of Conditional Access-Permission. / Röding, Tobias; Steinmann, Sascha; Schramm-Klein, Hanna.

    Proceedings of the 2020 Summer AMA Conference. San Francisco : American Marketing Association, 2020.

    Research output: Contribution to book/anthology/report/proceedingArticle in proceedingsResearchpeer-review

  3. Published

    Development of a motivation–trust–vulnerability (MTV) framework for cross-border online shopping : A cross-national application to Chinese and German consumers. / Wagner, Gerhard; Fota, Anne; Schramm-Klein, Hanna; Steinmann, Sascha.

    Proceedings of the Annual Conference of the Academy of International Business. Miami, FL, 2020.

    Research output: Contribution to book/anthology/report/proceedingArticle in proceedingsResearchpeer-review

  4. Published

    I Need You to Be Closer – The Effects of Customer-Integration in Technology-Infused Frontline Service Encounters. / Röding, Tobias; Steinmann, Sascha; Schramm-Klein, Hanna; Mennekes, Theresia.

    Proceedings of the 2020 Colloquium on European Retail Research. Vol. 5 Valencia, 2020.

    Research output: Contribution to book/anthology/report/proceedingArticle in proceedingsResearchpeer-review

  5. Published

    Online retailing across e-channels and e-channel touchpoints: Empirical studies of consumer behavior in the multichannel e-commerce environment. / Wagner, Gerhard; Schramm-Klein, Hanna; Steinmann, Sascha.

    In: Journal of Business Research, Vol. 107, 2020, p. 256-270.

    Research output: Contribution to journal/Conference contribution in journal/Contribution to newspaperJournal articleResearchpeer-review

  6. Published

    Potentials and boundaries in frontline service encounters through the infusion of technology. / Röding, Tobias; Steinmann, Sascha; Wagner, Gerhard; Schramm-Klein, Hanna.

    Advances in national brand and private label marketing: seventh international conference, 2020. ed. / Francisco J. Martinez-Lopez; Juan Carlos Gázquez-Abad; Els Breugelmans. Cham : Springer, 2020. p. 82-89 (Springer Proceedings in Business and Economics).

    Research output: Contribution to book/anthology/report/proceedingBook chapterResearchpeer-review

  7. Published

    Pricing and consumer decision making for premium private labels in grocery retailing. / Steinmann, Sascha; Fonferek, Katharina Maria; Schramm-Klein, Hanna; Wagner, Gerhard.

    Proceedings of the Colloquium on European Research in Retailing (CERR) 2020. ed. / Marta Frasquet. Vol. 5 Valencia : Universidad de Valencia, 2020. p. 57-62.

    Research output: Contribution to book/anthology/report/proceedingArticle in proceedingsResearchpeer-review

  8. Published

    The impact of rural and urban advertising and brand context on attitude towards the brand. / Fota, Anne; Steinmann, Sascha; Schramm-Klein, Hanna; Wagner, Gerhard.

    Advances in national brand and private label marketing: seventh international conference, 2020. ed. / Francisco J. Martinez-Lopez; Juan Carlos Gázquez-Abad; Els Breugelmans. Cham : Springer, 2020. p. 74-81 (Springer Proceedings in Business and Economics).

    Research output: Contribution to book/anthology/report/proceedingBook chapterResearchpeer-review

  9. 2019
  10. Published

    The influence of technology-infusion on customers’ information disclosure behaviour within the frontline service encounter. / Röding, Tobias; Steinmann, Sascha; Nimmermann, Frederic; Schramm-Klein, Hanna.

    In: International Review of Retail, Distribution and Consumer Research, Vol. 29, No. 5, 20.10.2019, p. 482-503.

    Research output: Contribution to journal/Conference contribution in journal/Contribution to newspaperJournal articleResearchpeer-review

  11. Published

    The Impact of Consumer Self-Regulation in Grocery Shopping on Subsequent Consumption of Healthy and Unhealthy Food. / Steinmann, Sascha; Winters, Amelie; Mau, Gunnar; Schramm-Klein, Hanna.

    Advances in National Brand and Private Label Marketing. Vol. 6th Barcelona : Springer, 2019. p. 114-120.

    Research output: Contribution to book/anthology/report/proceedingBook chapterResearchpeer-review

  12. Published

    The Impact of Technology-Infused Barriers on the Evaluation of the Frontline Service Encounter. / Röding, Tobias; Wagner, Gerhard; Steinmann, Sascha; Mennekes, Theresia; Schramm-Klein, Hanna.

    Proceedings of the 2019 EAERCD Conference. Vol. 20 Saragossa, 2019.

    Research output: Contribution to book/anthology/report/proceedingArticle in proceedingsResearchpeer-review

  13. Published

    The Need for a Community: The Impact of Social Elements on Video Game Success. / Rollin, Robér; Neus, Florian ; Steinmann, Sascha; Schramm-Klein, Hanna.

    Proceedings of the Winter AMA Annual Conference. Austin, USA, 2019.

    Research output: Contribution to book/anthology/report/proceedingArticle in proceedingsResearchpeer-review

  14. Published

    What helps children resist distracting marketing stimuli? Implementation intentions and restrictions alter food choice. / Mau, Gunnar; Schuhen, Michael; Schramm-Klein, Hanna; Steinmann, Sascha.

    In: Appetite, Vol. 140, 2019, p. 159-168.

    Research output: Contribution to journal/Conference contribution in journal/Contribution to newspaperJournal articleResearchpeer-review

  15. 2018
  16. Published

    A Cross‐Country Analysis of Consumers’ perceived Benefits and Risks of Cross‐Border Online Purchasing. / Wagner, Gerhard; Fota, Anne; Steinmann, Sascha; Schramm-Klein, Hanna; Röding, Tobias.

    Proceedings of the 2018 Academy of Marketing Conference. Vol. 51 Stirling, 2018.

    Research output: Contribution to book/anthology/report/proceedingArticle in proceedingsResearchpeer-review

  17. Published

    Akzeptanz von In-Store Mobile Payment – Ergebnisse einer Kundensegmentierung im stationären Einzelhandel. / Wagner, Gerhard; Steinmann, Sascha; Hälsig, Frank ; Schramm-Klein, Hanna.

    Forum Dienstleistungsmanagement 2018. ed. / Manfred Bruhn; Karsten Hadwich. Vol. 2018 Wiesbaden : Springer Gabler, 2018. p. 211-233.

    Research output: Contribution to book/anthology/report/proceedingBook chapterResearchpeer-review

  18. Published

    Oh my Gosh, I got to get out of this Place! A Qualitative Study of Vicarious Embarrassment in Service Encounters. / Kilian, Thomas; Steinmann, Sascha; Hammes, Eva.

    In: Psychology & Marketing, Vol. 35, No. 1, 2018, p. 79-95.

    Research output: Contribution to journal/Conference contribution in journal/Contribution to newspaperJournal articleResearchpeer-review

  19. Published

    Perceived Shopping Comfort in Physical and Digital Retail Environments. / Wagner, Gerhard; Schramm-Klein, Hanna; Steinmann, Sascha; Fota, Anne; Röding, Tobias.

    Proceedings of the 2018 Academy of Marketing Conference. Vol. 51 Stirling, 2018.

    Research output: Contribution to book/anthology/report/proceedingArticle in proceedingsResearchpeer-review

  20. Published

    The Impact of Pricing on Consumer Decision-Making for and Evaluations of Premium Private Labeled Brands in Grocery Retailing. / Steinmann, Sascha; Fonferek, Katharina Maria; Schramm-Klein, Hanna.

    Advances in Research on National Brand & Private Label Marketing. Vol. 5th Barcelona : Springer, 2018. p. 143-149.

    Research output: Contribution to book/anthology/report/proceedingBook chapterResearchpeer-review

  21. 2017
  22. Published

    Consumers’ Attitudes and Intentions toward Internet-Enabled TV Shopping. / Wagner, Gerhard; Schramm-Klein, Hanna; Steinmann, Sascha.

    In: Journal of Retailing and Consumer Services, Vol. 34, No. January, 2017, p. 278-286.

    Research output: Contribution to journal/Conference contribution in journal/Contribution to newspaperJournal articleResearchpeer-review

  23. Published

    Does Delivery Time Moderate the Effects of Vivid Product Images in Online Stores? / Nimmermann, Frederic; Mau, Gunnar; Steinmann, Sascha; Schramm-Klein, Hanna.

    Proceedings of the AMA Winter Marketing Academic Conference 2017. Orlando, USA, 2017.

    Research output: Contribution to book/anthology/report/proceedingArticle in proceedingsResearchpeer-review

  24. Published

    Drivers of Market Success for Mobile Gaming Apps - Results of a Choice-Based Conjoint Experiment. / Rollin, Robér; Steinmann, Sascha; Schramm-Klein, Hanna; Neus, Florian ; Nimmermann, Frederic.

    Proceedings of the International Conference on Information Systems 2017. 2017.

    Research output: Contribution to book/anthology/report/proceedingArticle in proceedingsResearchpeer-review

  25. Published

    It Is Not About the Color but Contrast: An Experimental Study of the Influence of Color Contrast between Mobile Games and In-Game Advertisements. / Rollin, Robér; Steinmann, Sascha; Schramm-Klein, Hanna.

    Proceedings of the AMA Winter Marketing Academic Conference 2017. Orlando, USA, 2017.

    Research output: Contribution to book/anthology/report/proceedingArticle in proceedingsResearchpeer-review

  26. 2016
  27. Published

    An Exploratory Investigation of Multidimensional Customer Contact Sequences - Insights into Customer Behaviour in Multichannel Retailing. / Steinmann, Sascha; Schramm-Klein, Hanna; Mau, Gunnar; Wagner, Gerhard.

    In: Marketing ZFP, Vol. 38, No. 2, 2016, p. 75-91.

    Research output: Contribution to journal/Conference contribution in journal/Contribution to newspaperJournal articleResearchpeer-review

  28. Published

    How Children make Purchase Decisions: Purchase Behavior of the Cued Processors. / Mau, Gunnar; Schuhen, Michael; Steinmann, Sascha; Schramm-Klein, Hanna.

    In: Young Consumers, Vol. 17, No. 2, 2016, p. 111-126.

    Research output: Contribution to journal/Conference contribution in journal/Contribution to newspaperJournal articleResearchpeer-review

  29. Published

    Retailer Corporate Social Responsibility Is Relevant to Consumer Behavior. / Schramm-Klein, Hanna; Zentes, Joachim; Steinmann, Sascha; Swoboda, Bernhard; Morschen, Dirk.

    In: Business & Society, Vol. 55, No. 4, 2016, p. 550-575.

    Research output: Contribution to journal/Conference contribution in journal/Contribution to newspaperJournal articleResearchpeer-review

  30. Published

    The Role of Color Contrast and Predominant Primary Color of Icons for Mobile Gaming Apps in Influencing User Reactions. / Steinmann, Sascha; Rollin, Robér; Schramm-Klein, Hanna; Mau, Gunnar; Wagner, Gerhard.

    Proceedings of the International Conference on Information Systems (ICIS) 2016. 2016.

    Research output: Contribution to book/anthology/report/proceedingArticle in proceedingsResearchpeer-review

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