Department of Management

Sascha Steinmann

  1. Published

    A Cross‐Country Analysis of Consumers’ perceived Benefits and Risks of Cross‐Border Online Purchasing. / Wagner, Gerhard; Fota, Anne; Steinmann, Sascha; Schramm-Klein, Hanna; Röding, Tobias.

    Proceedings of the 2018 Academy of Marketing Conference. Vol. 51 Stirling, 2018.

    Research output: Contribution to book/anthology/report/proceedingArticle in proceedingsResearchpeer-review

  2. Published

    A Study on the Impact of TV-Advertising during Dinner. / Silberer, Günter; Steinmann, Sascha; Blohm, Inga; Vetter, Julia.

    Advances in Advertising Research: Breaking New Ground in Theory and Practice. ed. / Shintaro Okazaki. Vol. 2 Wiesbaden : Springer Gabler, 2011. p. 437-450.

    Research output: Contribution to book/anthology/report/proceedingBook chapterResearchpeer-review

  3. Published

    Akzeptanz von In-Store Mobile Payment – Ergebnisse einer Kundensegmentierung im stationären Einzelhandel. / Wagner, Gerhard; Steinmann, Sascha; Hälsig, Frank ; Schramm-Klein, Hanna.

    Forum Dienstleistungsmanagement 2018. ed. / Manfred Bruhn; Karsten Hadwich. Vol. 2018 Wiesbaden : Springer Gabler, 2018. p. 211-233.

    Research output: Contribution to book/anthology/report/proceedingBook chapterResearchpeer-review

  4. Published

    An Exploratory Investigation of Multidimensional Customer Contact Sequences - Insights into Customer Behaviour in Multichannel Retailing. / Steinmann, Sascha; Schramm-Klein, Hanna; Mau, Gunnar; Wagner, Gerhard.

    In: Marketing ZFP, Vol. 38, No. 2, 2016, p. 75-91.

    Research output: Contribution to journal/Conference contribution in journal/Contribution to newspaperJournal articleResearchpeer-review

  5. Published

    Benefit vs. Safety-Concerns in Unattended Home Delivery Service : the Digital Providing of Conditional Access-Permission. / Röding, Tobias; Steinmann, Sascha; Schramm-Klein, Hanna.

    Proceedings of the 2020 Summer AMA Conference. San Francisco : American Marketing Association, 2020.

    Research output: Contribution to book/anthology/report/proceedingArticle in proceedingsResearchpeer-review

  6. Published

    Beteiligung und Bewertung in sozialen Online-Netzwerken aus der Perspektive des Marketings. / Steinmann, Sascha; Mau, Gunnar; Schramm-Klein, Hanna.

    In: LiLi: Zeitschrift für Literaturwissenschaft und Linguistik, Vol. 45, 2015, p. 125-140.

    Research output: Contribution to journal/Conference contribution in journal/Contribution to newspaperJournal articleResearchpeer-review

  7. Published

    Brand Communication Success in Online Consumption Communities: An Experimental Analysis of Communication Style and Brand Pictorial Representation. / Steinmann, Sascha; Mau, Gunnar; Schramm-Klein, Hanna.

    In: Psychology & Marketing, Vol. 32, No. 3, 2015, p. 356-371.

    Research output: Contribution to journal/Conference contribution in journal/Contribution to newspaperJournal articleResearchpeer-review

  8. Published

    Classifying Customers with Multidimensional Customer Contact Sequences. / Steinmann, Sascha; Silberer, Günter.

    In: Advances in Consumer Research, Vol. 36, 2009, p. 515-523.

    Research output: Contribution to journal/Conference contribution in journal/Contribution to newspaperJournal articleResearchpeer-review

  9. Published

    Clustering Customer Contact Sequences - Results of a Customer Survey in Retailing. / Steinmann, Sascha; Silberer, Günter.

    In: European Retail Research, Vol. 24, No. i, 2010, p. 97-120.

    Research output: Contribution to journal/Conference contribution in journal/Contribution to newspaperJournal articleResearchpeer-review

  10. Published

    Consumers’ Attitudes and Intentions toward Internet-Enabled TV Shopping. / Wagner, Gerhard; Schramm-Klein, Hanna; Steinmann, Sascha.

    In: Journal of Retailing and Consumer Services, Vol. 34, No. January, 2017, p. 278-286.

    Research output: Contribution to journal/Conference contribution in journal/Contribution to newspaperJournal articleResearchpeer-review

  11. Published

    Cross-channel integration – is it valued by customers? / Schramm-Klein, Hanna; Wagner, Gerhard; Steinmann, Sascha; Morschen, Dirk.

    In: International Review of Retail, Distribution and Consumer Research, Vol. 21, No. 5, 2011, p. 501-511.

    Research output: Contribution to journal/Conference contribution in journal/Contribution to newspaperJournal articleResearchpeer-review

  12. Published

    Customer Contact Sequences as a Basis for Customer Segmentation. / Steinmann, Sascha; Silberer, Günter; Mau, Gunnar.

    RETAILING 2006: Strategic Challenges in the New Millennium: Special Conference Series. Vol. VI Orlando, FL, 2006. p. 232-237.

    Research output: Contribution to book/anthology/report/proceedingBook chapterResearchpeer-review

  13. Published

    Development of a motivation–trust–vulnerability (MTV) framework for cross-border online shopping : A cross-national application to Chinese and German consumers. / Wagner, Gerhard; Fota, Anne; Schramm-Klein, Hanna; Steinmann, Sascha.

    Proceedings of the Annual Conference of the Academy of International Business. Miami, FL, 2020.

    Research output: Contribution to book/anthology/report/proceedingArticle in proceedingsResearchpeer-review

  14. Published

    Die Kundenkenntnis im Bekleidungseinzelhandel - Ergebnisse einer Befragungsstudie. / Möller, Claudia ; Steinmann, Sascha; Silberer, Günter.

    Kundenkenntnis im Handel. ed. / Günter Silberer. Göttingen : Universitätsverlag Göttingen, 2008. p. 28-62.

    Research output: Contribution to book/anthology/report/proceedingBook chapterResearch

  15. Published

    Does Delivery Time Moderate the Effects of Vivid Product Images in Online Stores? / Nimmermann, Frederic; Mau, Gunnar; Steinmann, Sascha; Schramm-Klein, Hanna.

    Proceedings of the AMA Winter Marketing Academic Conference 2017. Orlando, USA, 2017.

    Research output: Contribution to book/anthology/report/proceedingArticle in proceedingsResearchpeer-review

  16. Published

    Drivers of Market Success for Mobile Gaming Apps - Results of a Choice-Based Conjoint Experiment. / Rollin, Robér; Steinmann, Sascha; Schramm-Klein, Hanna; Neus, Florian ; Nimmermann, Frederic.

    Proceedings of the International Conference on Information Systems 2017. 2017.

    Research output: Contribution to book/anthology/report/proceedingArticle in proceedingsResearchpeer-review

  17. Published

    Effects of Cross-Channel Synergies and Complementarity in a Multichannel E-Commerce System – An Investigation of the Interrelation of E-Commerce, M-Commerce and IETV-Commerce. / Wagner, Gerhard; Schramm-Klein, Hanna; Steinmann, Sascha.

    In: International Review of Retail, Distribution and Consumer Research, Vol. 23, No. 5, 2013, p. 571-581.

    Research output: Contribution to journal/Conference contribution in journal/Contribution to newspaperJournal articleResearchpeer-review

  18. Published

    Ein deutschsprachiges Inventar kaufbegleitender Emotionen. / Mau, Gunnar; Büttner, Oliver; Schulz, Sebastian; Steinmann, Sascha; Schramm-Klein, Hanna.

    In: Marketing ZFP, Vol. 35, No. 4, 2013, p. 303-322.

    Research output: Contribution to journal/Conference contribution in journal/Contribution to newspaperJournal articleResearchpeer-review

  19. Published

    Empfehlungsservices auf Websites. / Silberer, Günter; Henning, Christoph ; Steinmann, Sascha.

    Das Internet der Zukunft – Bewährte Erfolgstreiber und neue Chancen. ed. / Udo Wagner; Klaus-Peter Wiedmann; Dieter von der Oelsnitz. Springer Gabler, 2011. p. 307-327.

    Research output: Contribution to book/anthology/report/proceedingBook chapterResearch

  20. Published

    Experiencing Products Virtually: The Role of Vividness and Internactivity in Influencing Mental Imagery and User Reactions. / Steinmann, Sascha; Kilian, Thomas; Brylla, Daniel.

    Proceedings of the International Conference on Information Systems (ICIS) 2014. 2014.

    Research output: Contribution to book/anthology/report/proceedingArticle in proceedingsResearchpeer-review

  21. Published

    How Children make Purchase Decisions: Purchase Behavior of the Cued Processors. / Mau, Gunnar; Schuhen, Michael; Steinmann, Sascha; Schramm-Klein, Hanna.

    In: Young Consumers, Vol. 17, No. 2, 2016, p. 111-126.

    Research output: Contribution to journal/Conference contribution in journal/Contribution to newspaperJournal articleResearchpeer-review

  22. Published

    How sustainable is sustainability? The impact of corporate social responsibility on consumer behavior in retailing. / Schramm-Klein, Hanna; Steinmann, Sascha.

    Beyond Sustainability. ed. / Christian Scholz; Joachim Zehntes. Baden : Nomos, 2014. p. 132-137.

    Research output: Contribution to book/anthology/report/proceedingBook chapterResearch

  23. Published

    I Need You to Be Closer – The Effects of Customer-Integration in Technology-Infused Frontline Service Encounters. / Röding, Tobias; Steinmann, Sascha; Schramm-Klein, Hanna; Mennekes, Theresia.

    Proceedings of the 2020 Colloquium on European Retail Research. Vol. 5 Valencia, 2020.

    Research output: Contribution to book/anthology/report/proceedingArticle in proceedingsResearchpeer-review

  24. Published

    Interaktive Wertschöpfung durch mobile Services. / Steinmann, Sascha; Wagner, Gerhard; Schramm-Klein, Hanna.

    Interaktive Wertschöpfung durch Dienstleistungen: Strategische Ausrichtung von Kundeninteraktionen, Geschäftsmodellen und sozialen Netzwerken: Forum Dienstleistungsmanagement. ed. / Manfred Bruhn; Karsten Hadwich. Wiesbaden : Springer Gabler, 2015. p. 397-416.

    Research output: Contribution to book/anthology/report/proceedingBook chapterResearchpeer-review

  25. Published

    It Is Not About the Color but Contrast: An Experimental Study of the Influence of Color Contrast between Mobile Games and In-Game Advertisements. / Rollin, Robér; Steinmann, Sascha; Schramm-Klein, Hanna.

    Proceedings of the AMA Winter Marketing Academic Conference 2017. Orlando, USA, 2017.

    Research output: Contribution to book/anthology/report/proceedingArticle in proceedingsResearchpeer-review

  26. Published

    Kundenkenntnis im Elektronikfachhandel. / Steinmann, Sascha; Möller, Claudia ; Silberer, Günter.

    Kundenkenntnis im Handel. ed. / Günter Silberer. Göttingen : Universitätsverlag Göttingen, 2008. p. 63-108.

    Research output: Contribution to book/anthology/report/proceedingBook chapterResearch

  27. Published

    Kundenkontakte und Kundenkontaktsequenzen im Multi Channel Marketing – Ausprägungen, Determinanten und Wirkungen. / Steinmann, Sascha.

    Wiesbaden : Springer Gabler, 2011. 325 p.

    Research output: Book/anthology/dissertation/reportBookResearchpeer-review

  28. Published

    Oh my Gosh, I got to get out of this Place! A Qualitative Study of Vicarious Embarrassment in Service Encounters. / Kilian, Thomas; Steinmann, Sascha; Hammes, Eva.

    In: Psychology & Marketing, Vol. 35, No. 1, 2018, p. 79-95.

    Research output: Contribution to journal/Conference contribution in journal/Contribution to newspaperJournal articleResearchpeer-review

  29. Published

    Online Advertising by Tell-a-friend Services. / Silberer, Günter; Henning, Christoph ; Steinmann, Sascha.

    Advances in Advertising Research : Current Insights and Future Trends. ed. / Tobias Langner; Martin Eisend; Shintaro Okazaki. Vol. 3 Wiesbaden : Springer Gabler, 2012. p. 219-233.

    Research output: Contribution to book/anthology/report/proceedingBook chapterResearchpeer-review

  30. Published

    Online retailing across e-channels and e-channel touchpoints: Empirical studies of consumer behavior in the multichannel e-commerce environment. / Wagner, Gerhard; Schramm-Klein, Hanna; Steinmann, Sascha.

    In: Journal of Business Research, Vol. 107, 2020, p. 256-270.

    Research output: Contribution to journal/Conference contribution in journal/Contribution to newspaperJournal articleResearchpeer-review

  31. Published

    Perceived Shopping Comfort in Physical and Digital Retail Environments. / Wagner, Gerhard; Schramm-Klein, Hanna; Steinmann, Sascha; Fota, Anne; Röding, Tobias.

    Proceedings of the 2018 Academy of Marketing Conference. Vol. 51 Stirling, 2018.

    Research output: Contribution to book/anthology/report/proceedingArticle in proceedingsResearchpeer-review

  32. Published

    Pocket Training Statistik: Praxisnahe Einführung. / Mau, Gunnar; Steinmann, Sascha.

    Berlin : Cornelsen Scriptor, 2009. 128 p.

    Research output: Book/anthology/dissertation/reportBookEducation

  33. Published

    Potentials and boundaries in frontline service encounters through the infusion of technology. / Röding, Tobias; Steinmann, Sascha; Wagner, Gerhard; Schramm-Klein, Hanna.

    Advances in national brand and private label marketing: seventh international conference, 2020. ed. / Francisco J. Martinez-Lopez; Juan Carlos Gázquez-Abad; Els Breugelmans. Cham : Springer, 2020. p. 82-89 (Springer Proceedings in Business and Economics).

    Research output: Contribution to book/anthology/report/proceedingBook chapterResearchpeer-review

  34. Published

    Pricing and consumer decision making for premium private labels in grocery retailing. / Steinmann, Sascha; Fonferek, Katharina Maria; Schramm-Klein, Hanna; Wagner, Gerhard.

    Proceedings of the Colloquium on European Research in Retailing (CERR) 2020. ed. / Marta Frasquet. Vol. 5 Valencia : Universidad de Valencia, 2020. p. 57-62.

    Research output: Contribution to book/anthology/report/proceedingArticle in proceedingsResearchpeer-review

  35. Published

    Retailer Corporate Social Responsibility Is Relevant to Consumer Behavior. / Schramm-Klein, Hanna; Zentes, Joachim; Steinmann, Sascha; Swoboda, Bernhard; Morschen, Dirk.

    In: Business & Society, Vol. 55, No. 4, 2016, p. 550-575.

    Research output: Contribution to journal/Conference contribution in journal/Contribution to newspaperJournal articleResearchpeer-review

  36. Published

    Segmenting Customers according to their Multidimensional Contact Sequences – Application of a Multidimensional Sequence Alignment Approach. / Steinmann, Sascha; Mau, Gunnar; Schramm-Klein, Hanna; Silberer, Günter.

    In: Advances in Consumer Research, Vol. 39, 2012, p. 563-565.

    Research output: Contribution to journal/Conference contribution in journal/Contribution to newspaperJournal articleResearchpeer-review

  37. Published

    Statistik für die Praxis: Crashkurs! / Mau, Gunnar; Steinmann, Sascha.

    Berlin : Cornelsen Scriptor, 2010. 144 p.

    Research output: Book/anthology/dissertation/reportBookEducation

  38. Published

    The Impact of Consumer Self-Regulation in Grocery Shopping on Subsequent Consumption of Healthy and Unhealthy Food. / Steinmann, Sascha; Winters, Amelie; Mau, Gunnar; Schramm-Klein, Hanna.

    Advances in National Brand and Private Label Marketing. Vol. 6th Barcelona : Springer, 2019. p. 114-120.

    Research output: Contribution to book/anthology/report/proceedingBook chapterResearchpeer-review

  39. Published

    The Impact of Health Warnings on Children’s Consumption Decisions. / Mau, Gunnar; Steffen, Celina ; Schramm-Klein, Hanna; Steinmann, Sascha.

    Advances in Advertising Research: Current Insights and Future Trends. ed. / Tobias Langner; Martin Eisend; Shintaro Okazaki. Vol. 3 Springer Gabler, 2012. p. 159-170.

    Research output: Contribution to book/anthology/report/proceedingBook chapterResearchpeer-review

  40. Published

    The Impact of Pricing on Consumer Decision-Making for and Evaluations of Premium Private Labeled Brands in Grocery Retailing. / Steinmann, Sascha; Fonferek, Katharina Maria; Schramm-Klein, Hanna.

    Advances in Research on National Brand & Private Label Marketing. Vol. 5th Barcelona : Springer, 2018. p. 143-149.

    Research output: Contribution to book/anthology/report/proceedingBook chapterResearchpeer-review

  41. Published

    The Impact of Technology-Infused Barriers on the Evaluation of the Frontline Service Encounter. / Röding, Tobias; Wagner, Gerhard; Steinmann, Sascha; Mennekes, Theresia; Schramm-Klein, Hanna.

    Proceedings of the 2019 EAERCD Conference. Vol. 20 Saragossa, 2019.

    Research output: Contribution to book/anthology/report/proceedingArticle in proceedingsResearchpeer-review

  42. Published

    The Need for a Community: The Impact of Social Elements on Video Game Success. / Rollin, Robér; Neus, Florian ; Steinmann, Sascha; Schramm-Klein, Hanna.

    Proceedings of the Winter AMA Annual Conference. Austin, USA, 2019.

    Research output: Contribution to book/anthology/report/proceedingArticle in proceedingsResearchpeer-review

  43. Published

    The Role of Color Contrast and Predominant Primary Color of Icons for Mobile Gaming Apps in Influencing User Reactions. / Steinmann, Sascha; Rollin, Robér; Schramm-Klein, Hanna; Mau, Gunnar; Wagner, Gerhard.

    Proceedings of the International Conference on Information Systems (ICIS) 2016. 2016.

    Research output: Contribution to book/anthology/report/proceedingArticle in proceedingsResearchpeer-review

  44. Published

    The impact of rural and urban advertising and brand context on attitude towards the brand. / Fota, Anne; Steinmann, Sascha; Schramm-Klein, Hanna; Wagner, Gerhard.

    Advances in national brand and private label marketing: seventh international conference, 2020. ed. / Francisco J. Martinez-Lopez; Juan Carlos Gázquez-Abad; Els Breugelmans. Cham : Springer, 2020. p. 74-81 (Springer Proceedings in Business and Economics).

    Research output: Contribution to book/anthology/report/proceedingBook chapterResearchpeer-review

  45. Published

    The influence of technology-infusion on customers’ information disclosure behaviour within the frontline service encounter. / Röding, Tobias; Steinmann, Sascha; Nimmermann, Frederic; Schramm-Klein, Hanna.

    In: International Review of Retail, Distribution and Consumer Research, Vol. 29, No. 5, 20.10.2019, p. 482-503.

    Research output: Contribution to journal/Conference contribution in journal/Contribution to newspaperJournal articleResearchpeer-review

  46. Published

    Treffen informierte Kinder kompetentere Kaufentscheidungen? Kaufkompetenz von Kindern und Ansatzpunkte für den Verbrauchschutz. / Mau, Gunnar; Schuhen, Michael; Steinmann, Sascha; Schramm-Klein, Hanna; Schürmann, Susanne.

    Der informierte Verbraucher: Beiträge zur Verbraucherforschung. ed. / Christian Bala; Klaus Müller. Vol. 3 Essen : Verbraucherzentrale NRW, 2014. p. 111-127.

    Research output: Contribution to book/anthology/report/proceedingBook chapterResearchpeer-review

  47. Published

    Vertriebliche Einsatzmöglichkeiten internetfähiger TV‐Geräte. / Wagner, Gerhard; Schramm-Klein, Hanna; Steinmann, Sascha.

    Neue Technologien im Vertrieb: Potenziale - Strategien - Umsetzung. ed. / Lars Binckebanck; Rainer Erste. Wiesbaden : Springer Gabler, 2015. p. 491-506.

    Research output: Contribution to book/anthology/report/proceedingBook chapterResearchpeer-review

  48. Published

    Warning labels on Foods: how useful they are for Children and Adolescents? / Schramm-Klein, Hanna; Mau, Gunnar; Steffen, Celina ; Steinmann, Sascha.

    In: Das Gesundheitswesen, Vol. 74, No. 3, 2012.

    Research output: Contribution to journal/Conference contribution in journal/Contribution to newspaperJournal articleResearchpeer-review

  49. Published

    Werbekontakte beim Abendessen - Eine Studie zur Wirkung der TV-Werbung in einer Alltagssituation. / Silberer, Günter; Steinmann, Sascha; Blohm, Inga; Vetter, Julia.

    In: transfer - Werbeforschung und Praxis, Vol. 2010, 2010, p. 31-40.

    Research output: Contribution to journal/Conference contribution in journal/Contribution to newspaperJournal articleResearchpeer-review

  50. Published

    What helps children resist distracting marketing stimuli? Implementation intentions and restrictions alter food choice. / Mau, Gunnar; Schuhen, Michael; Schramm-Klein, Hanna; Steinmann, Sascha.

    In: Appetite, Vol. 140, 2019, p. 159-168.

    Research output: Contribution to journal/Conference contribution in journal/Contribution to newspaperJournal articleResearchpeer-review