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Sascha Steinmann

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  1. 2023
  2. E-pub ahead of print
    Customer experiences in omnichannel retail environments: a thematic literature review. / Both, Alina Diana; Steinmann, Sascha.
    In: International Review of Retail, Distribution and Consumer Research, 09.2023.

    Research output: Contribution to journal/Conference contribution in journal/Contribution to newspaper › Journal article › Research › peer-review

  3. E-pub ahead of print
    Development of a Motivation–Trust–Vulnerability (MTV) Framework for Cross-Border Online Shopping: A Cross-National Application to Chinese and German Consumers. / Wagner, Gerhard; Fota, Anne; Schramm-Klein, Hanna et al.
    In: Schmalenbach Journal of Business Research, 09.2023.

    Research output: Contribution to journal/Conference contribution in journal/Contribution to newspaper › Journal article › Research › peer-review

  4. Accepted/In press
    The design of retailers’ online review systems – a systematic literature review and future research agenda. / Pham, Doan Thao Tram; Steinmann, Sascha; Jensen, Birger Boutrup.
    In: International Journal of Retail and Distribution Management, 09.2023.

    Research output: Contribution to journal/Conference contribution in journal/Contribution to newspaper › Journal article › Research › peer-review

  5. Published
    The impact of Metaverse fidelity on consumer responses in virtual retail stores. / Frank, Darius-Aurel; Peschel, Anne O.; Otterbring, Tobias et al.
    Proceedings from the 8th Colloquium on European Research in Retailing. ed. / Marta Nieto Garcia; Diletta Acuti; Jason Sit; Xavier Brusset. 8th. ed. Portsmouth, 2023. (Proceedings from the 8th Colloquium on European Research in Retailing).

    Research output: Contribution to book/anthology/report/proceeding › Article in proceedings › Research › peer-review

  6. Published
    Does Metaverse Fidelity Matter? Testing the Impact of Fidelity on Consumer Responses in Virtual Retail Stores. / Frank, Darius-Aurel; Peschel, Anne O.; Dipalma, Jason et al.
    2023. Poster session presented at EMAC 2023, Odense, Denmark.

    Research output: Contribution to conference › Poster › Research › peer-review

  7. Published
    Taking Stock of Omnichannel Retail Experience: Thematic Review and Research Agenda. / Both, Alina Diana; Steinmann, Sascha.
    2023. Poster session presented at EMAC 2023, Odense, Denmark.

    Research output: Contribution to conference › Poster › Research › peer-review

  8. Published
    To Be Stable or Not? Beliefs about Body Shape Malleability Influence Consumer Product Evaluation and Choice. / Burri, Silvan; Steinmann, Sascha; Morschen, Dirk.
    Proceedings of the 2023 Winter AMA Conference: Reconnecting and Reconceiving the Marketplace. American Marketing Association, 2023.

    Research output: Contribution to book/anthology/report/proceeding › Article in proceedings › Research › peer-review

  9. Published
    A classification of information-oriented PoS technology from customer perception. / Röding, Tobias; Steinmann, Sascha; Wagner, Gerhard et al.
    In: Journal of Retailing and Consumer Services, Vol. 70, 103126, 01.2023.

    Research output: Contribution to journal/Conference contribution in journal/Contribution to newspaper › Journal article › Research › peer-review

  10. Published
    DISTURBING DISTRACTIONS: INVESTIGATING THE IMPACT OF DIGITAL AND NON-DIGITAL DISTRACTIONS ON TASK PERFORMANCE. / Mølgaard, Nina Melanie ; Hubert, Marco; Steinmann, Sascha et al.
    Proceedings of the 2023 European Conference on Information Systems. 2023.

    Research output: Contribution to book/anthology/report/proceeding › Article in proceedings › Research › peer-review

  11. 2022
  12. Published
    Customer Experiences in Omnichannel Retail Environments: A Thematic Literature Review. / Both, Alina Diana; Steinmann, Sascha.
    2022. Abstract from 8th Nordic Retail and Wholesale Conference (NRWC), Tampere, Finland.

    Research output: Contribution to conference › Conference abstract for conference › Research › peer-review

  13. Published
    Inclusion through Closeness - Consumer Perception of Diversity Communication in Retailing. / Peschel, Anne O.; Jacobsen, Lina; Steinmann, Sascha.
    2022. Abstract from 8th Nordic Retail and Wholesale Conference (NRWC), Tampere, Finland.

    Research output: Contribution to conference › Conference abstract for conference › Research › peer-review

  14. Published
    The impact of retailers' online product review system on customer behavior and retailers' performance - a systematic literature review. / Pham, Doan Thao Tram; Steinmann, Sascha; Jensen, Birger Boutrup.
    2022. Paper presented at 8th Nordic Retail and Wholesale Conference (NRWC), Tampere, Finland.

    Research output: Contribution to conference › Paper › Research › peer-review

  15. Published
    Come Closer Please! Consumer Perception of Diversity Communication in Retailing. / Peschel, Anne O.; Jacobsen, Lina; Steinmann, Sascha.
    Proceedings of the Colloquium on European Research in Retailing. ed. / Kristina Petljak; Xavier Brusset; Christoph Teller. Zagreb: University of Zagreb, 2022. p. 204-210.

    Research output: Contribution to book/anthology/report/proceeding › Conference abstract in proceedings › Research › peer-review

  16. Published
    MIRROR, MIRROR... on the Shelf: The Impact of Perceived Age-Similarity and Gender-Congruence be- tween the Customer and the Voice of a Smart Voice Assistant. / Röding, Tobias; Wagner, Katja; Fota, Anne et al.
    2022 AMA Winter Academic Conference: Reconnecting and Reconceiving the Marketplace. Las Vegas, NV: American Marketing Association, 2022. p. 119-120 (AMA Educators Proceedings , Vol. 33).

    Research output: Contribution to book/anthology/report/proceeding › Conference abstract in proceedings › Research › peer-review

  17. Published
    MIRROR, MIRROR… on the Shelf: The Impact of Perceived Age-Similarity and Gender-Congruence between the Customer and the Voice of a Smart Voice Assistant. / Röding, Tobias; Wagner, Katja; Fota, Anne et al.
    Proceeding of the 2022 AMA Winter Marketing Conference: Reconnecting and Reconceiving the Marketplace. ed. / Ashlee Humphreys; Grant Packard; Katrijn Gießens. Vol. 33 Las Vegas, USA, 2022. p. 119-120.

    Research output: Contribution to book/anthology/report/proceeding › Conference abstract in proceedings › Research › peer-review

  18. Published
    Omnichannel Customer Journeys–Fragments of a Never-Ending Story? / Both, Alina Diana; Steinmann, Sascha; Chrysochou, Polymeros.
    Advances in National Brand and Private Label Marketing - 9th International Conference, 2022. ed. / Francisco J. Martínez-López; Juan Carlos Gázquez-Abad; Marco Ieva. 9th. ed. Springer, Cham, 2022. p. 31-38.

    Research output: Contribution to book/anthology/report/proceeding › Article in proceedings › Research › peer-review

  19. Published
    The Relevance of Corporate Information Transparency of the Use and Handling of Customer Data in Online Product Presentations. / Röding, Tobias; Steinmann, Sascha; Schmitz, Julian et al.
    In: The International Review of Retail, Distribution and Consumer Research, Vol. 32, No. 4, 2022, p. 405-422.

    Research output: Contribution to journal/Conference contribution in journal/Contribution to newspaper › Journal article › Research › peer-review

  20. Published
    VR Retail Lab: An immersive virtual reality (VR) supermarket as a flexible research infrastructure. / Peschel, Anne O.; Jacobsen, Lina; Steinmann, Sascha et al.
    2022. Paper presented at NordiCHI 2022, Aarhus, Denmark.

    Research output: Contribution to conference › Paper › Research › peer-review

  21. Published
    What's In It For Me? Consumer perception of diversity communication in retailing. / Peschel, Anne O.; Jacobsen, Lina; Steinmann, Sascha.
    2022. Poster session presented at European Marketing Academy Conference, Budapest, Hungary.

    Research output: Contribution to conference › Poster › Research › peer-review

  22. 2021
  23. Published
    Just Tell Me What You Want..: The Relevance of Information Transparency on the Use and Handling of Customers’ Data in Product Presentation. / Steinmann, Sascha; Röding, Tobias; Schramm-Klein, Hanna.
    2021. Abstract from Nordic Retail and Wholesale Conference 2021, Umea, Sweden.

    Research output: Contribution to conference › Conference abstract for conference › Research › peer-review

  24. Published
    The Impact of Gender-Congruence between the Service Employee and the Customer on Data Disclosure in physical and digital Retailing. / Röding, Tobias; Steinmann, Sascha; Schmitz, Julian et al.
    Proceedings of the 2021 Colloquium on European Research in Retailing. Vol. 6th Sophia Antipolis, France, 2021.

    Research output: Contribution to book/anthology/report/proceeding › Conference abstract in proceedings › Research › peer-review

  25. Published
    A Systematic Review of the Effects of Technologies on Customer Experience and Behavior in Physical Retailing. / Hosseinpour, Masoumeh; Steinmann, Sascha; Roschk, Holger et al.
    2021. Abstract from
    EMAC 2021 Annual Conference.

    Research output: Contribution to conference › Conference abstract for conference › Research › peer-review

  26. Published
    The In-Store Location of Promotional Displays Alters Shoppers’ Attention and Buying Decisions. / Steinmann, Sascha; Hosseinpour, Masoumeh; Mau, Gunnar et al.
    2021. Abstract from National Brand and Private Label Marketing Conference.

    Research output: Contribution to conference › Conference abstract for conference › Research › peer-review

  27. Published
    A Classification of Technology-Infused PoS Services. / Röding, Tobias; Wagner, Gerhard; Steinmann, Sascha et al.
    Proceedings of the 2021 Colloquium on European Research in Retailing (CERR) Conference. ed. / Xavier Brusset. Lille: SKEMA Business School, 2021. p. 178-185.

    Research output: Contribution to book/anthology/report/proceeding › Article in proceedings › Research › peer-review

  28. Published
    Attracting Attention or Selling?! The Thematic Congruence of the Promotional Display with the Shelf Setting Influences Shoppers’ Attention and Buying Decisions. / Steinmann, Sascha; Hosseinpour, Masoumeh; Mau, Gunnar et al.
    2021. Abstract from
    EMAC 2021 Annual Conference.

    Research output: Contribution to conference › Conference abstract for conference › Research › peer-review

  29. Published
    Investigating the Effect of Diversity Communication in the Marketplace. / Peschel, Anne O.; Jacobsen, Lina; Steinmann, Sascha.
    2021.

    Research output: Contribution to conference › Conference abstract for conference › Research › peer-review

  30. Published
    Reducing COVID-19 Infection Risks in Retail Stores through Mobile Payments: Investigating the Determinants of In-Store Proximity M-Payment Usage: Investigating the Determinants of In-Store Proximity M-Payment Usage. / Wagner, Gerhard; Steinmann, Sascha; Hälsig, Frank et al.
    In: Marketing, Vol. 43, No. 1-2, 2021, p. 23-36.

    Research output: Contribution to journal/Conference contribution in journal/Contribution to newspaper › Journal article › Research › peer-review

  31. Published
    Technologies in Physical Retailing: A Systematic Review of Their Effects on Customers. / Hosseinpour, Masoumeh; Steinmann, Sascha; Roschk, Holger et al.
    2021. Abstract from ANZMAC Conference 2021.

    Research output: Contribution to conference › Conference abstract for conference › Research › peer-review

  32. 2020
  33. Published
    How Golden is my Silence? The Effect of Companies’ Communication of Customers’ Data-Use and Handling in Product Presentation. / Röding, Tobias; Steinmann, Sascha; Schramm-Klein, Hanna.
    Proceedings of the 2020 Regional Conference of the European Marketing Academy. Zagreb, 2020.

    Research output: Contribution to book/anthology/report/proceeding › Article in proceedings › Research › peer-review

  34. Published
    The Relevance of the Frontline Employee in Customers’ Behavior on Information Disclosure at the Stationary. / Röding, Tobias; Steinmann, Sascha; Schramm-Klein, Hanna.
    2020.

    Research output: Contribution to conference › Paper › Research › peer-review

  35. Published
    The Value of an Incentive on Customers’ Information Disclosure Behavior at the physical PoS. / Röding, Tobias; Steinmann, Sascha; Schramm-Klein, Hanna.
    Proceedings of the 2020 AMA Summer Conference. 2020.

    Research output: Contribution to book/anthology/report/proceeding › Article in proceedings › Research › peer-review

  36. Published
    Benefit vs. Safety-Concerns in Unattended Home Delivery Service: the Digital Providing of Conditional Access-Permission. / Röding, Tobias; Steinmann, Sascha; Schramm-Klein, Hanna.
    Proceedings of the 2020 Summer AMA Conference. San Francisco: American Marketing Association, 2020.

    Research output: Contribution to book/anthology/report/proceeding › Article in proceedings › Research › peer-review

  37. Published
    Development of a motivation–trust–vulnerability (MTV) framework for cross-border online shopping: A cross-national application to Chinese and German consumers. / Wagner, Gerhard; Fota, Anne; Schramm-Klein, Hanna et al.
    Proceedings of the Annual Conference of the Academy of International Business. Miami, FL, 2020.

    Research output: Contribution to book/anthology/report/proceeding › Article in proceedings › Research › peer-review

  38. Published
    I Need You to Be Closer – The Effects of Customer-Integration in Technology-Infused Frontline Service Encounters. / Röding, Tobias; Steinmann, Sascha; Schramm-Klein, Hanna et al.
    Proceedings of the 2020 Colloquium on European Retail Research. Vol. 5 Valencia, 2020.

    Research output: Contribution to book/anthology/report/proceeding › Article in proceedings › Research › peer-review

  39. Published
    Online retailing across e-channels and e-channel touchpoints: Empirical studies of consumer behavior in the multichannel e-commerce environment. / Wagner, Gerhard; Schramm-Klein, Hanna; Steinmann, Sascha.
    In: Journal of Business Research, Vol. 107, 2020, p. 256-270.

    Research output: Contribution to journal/Conference contribution in journal/Contribution to newspaper › Journal article › Research › peer-review

  40. Published
    Potentials and boundaries in frontline service encounters through the infusion of technology. / Röding, Tobias; Steinmann, Sascha; Wagner, Gerhard et al.
    Advances in National Brand and Private Label Marketing - Seventh International Conference, 2020: seventh international conference, 2020. ed. / Francisco J. Martinez-Lopez; Juan Carlos Gázquez-Abad; Els Breugelmans. Cham: Springer, 2020. p. 82-89 (Springer Proceedings in Business and Economics).

    Research output: Contribution to book/anthology/report/proceeding › Book chapter › Research › peer-review

  41. Published
    Pricing and consumer decision making for premium private labels in grocery retailing. / Steinmann, Sascha; Fonferek, Katharina Maria; Schramm-Klein, Hanna et al.
    Proceedings of the Colloquium on European Research in Retailing (CERR) 2020. ed. / Marta Frasquet. Vol. 5 Valencia: Publicacions de la Universitat de València, 2020. p. 57-62.

    Research output: Contribution to book/anthology/report/proceeding › Article in proceedings › Research › peer-review

  42. Published
    The impact of rural and urban advertising and brand context on attitude towards the brand. / Fota, Anne; Steinmann, Sascha; Schramm-Klein, Hanna et al.
    Advances in National Brand and Private Label Marketing - Seventh International Conference, 2020: seventh international conference, 2020. ed. / Francisco J. Martinez-Lopez; Juan Carlos Gázquez-Abad; Els Breugelmans. Cham: Springer, 2020. p. 74-81 (Springer Proceedings in Business and Economics).

    Research output: Contribution to book/anthology/report/proceeding › Book chapter › Research › peer-review

  43. 2019
  44. Published
    The influence of technology-infusion on customers’ information disclosure behaviour within the frontline service encounter. / Röding, Tobias; Steinmann, Sascha; Nimmermann, Frederic et al.
    In: International Review of Retail, Distribution and Consumer Research, Vol. 29, No. 5, 20.10.2019, p. 482-503.

    Research output: Contribution to journal/Conference contribution in journal/Contribution to newspaper › Journal article › Research › peer-review

  45. Published
    The Impact of Consumer Self-Regulation in Grocery Shopping on Subsequent Consumption of Healthy and Unhealthy Food. / Steinmann, Sascha; Winters, Amelie; Mau, Gunnar et al.
    Advances in National Brand and Private Label Marketing. Vol. 6th Barcelona: Springer, 2019. p. 114-120.

    Research output: Contribution to book/anthology/report/proceeding › Book chapter › Research › peer-review

  46. Published
    The Impact of Technology-Infused Barriers on the Evaluation of the Frontline Service Encounter. / Röding, Tobias; Wagner, Gerhard; Steinmann, Sascha et al.
    Proceedings of the 2019 EAERCD Conference. Vol. 20 Saragossa, 2019.

    Research output: Contribution to book/anthology/report/proceeding › Article in proceedings › Research › peer-review

  47. Published
    The Need for a Community: The Impact of Social Elements on Video Game Success. / Rollin, Robér; Neus, Florian ; Steinmann, Sascha et al.
    Proceedings of the Winter AMA Annual Conference. Austin, USA, 2019.

    Research output: Contribution to book/anthology/report/proceeding › Article in proceedings › Research › peer-review

  48. Published
    What helps children resist distracting marketing stimuli? Implementation intentions and restrictions alter food choice. / Mau, Gunnar; Schuhen, Michael; Schramm-Klein, Hanna et al.
    In: Appetite, Vol. 140, 2019, p. 159-168.

    Research output: Contribution to journal/Conference contribution in journal/Contribution to newspaper › Journal article › Research › peer-review

  49. 2018
  50. Published
    A Cross‐Country Analysis of Consumers’ perceived Benefits and Risks of Cross‐Border Online Purchasing. / Wagner, Gerhard; Fota, Anne; Steinmann, Sascha et al.
    Proceedings of the 2018 Academy of Marketing Conference. Vol. 51 Stirling, 2018.

    Research output: Contribution to book/anthology/report/proceeding › Article in proceedings › Research › peer-review

  51. Published
    Akzeptanz von In-Store Mobile Payment – Ergebnisse einer Kundensegmentierung im stationären Einzelhandel. / Wagner, Gerhard; Steinmann, Sascha; Hälsig, Frank et al.
    Forum Dienstleistungsmanagement 2018. ed. / Manfred Bruhn; Karsten Hadwich. Vol. 2018 Wiesbaden: Springer Gabler, 2018. p. 211-233.

    Research output: Contribution to book/anthology/report/proceeding › Book chapter › Research › peer-review

  52. Published
    Oh my Gosh, I got to get out of this Place! A Qualitative Study of Vicarious Embarrassment in Service Encounters. / Kilian, Thomas; Steinmann, Sascha; Hammes, Eva.
    In: Psychology & Marketing, Vol. 35, No. 1, 2018, p. 79-95.

    Research output: Contribution to journal/Conference contribution in journal/Contribution to newspaper › Journal article › Research › peer-review

  53. Published
    Perceived Shopping Comfort in Physical and Digital Retail Environments. / Wagner, Gerhard; Schramm-Klein, Hanna; Steinmann, Sascha et al.
    Proceedings of the 2018 Academy of Marketing Conference. Vol. 51 Stirling, 2018.

    Research output: Contribution to book/anthology/report/proceeding › Article in proceedings › Research › peer-review

  54. Published
    The Impact of Pricing on Consumer Decision-Making for and Evaluations of Premium Private Labeled Brands in Grocery Retailing. / Steinmann, Sascha; Fonferek, Katharina Maria; Schramm-Klein, Hanna.
    Advances in Research on National Brand & Private Label Marketing. Vol. 5th Barcelona: Springer, 2018. p. 143-149.

    Research output: Contribution to book/anthology/report/proceeding › Book chapter › Research › peer-review

  55. 2017
  56. Published
    Consumers’ Attitudes and Intentions toward Internet-Enabled TV Shopping. / Wagner, Gerhard; Schramm-Klein, Hanna; Steinmann, Sascha.
    In: Journal of Retailing and Consumer Services, Vol. 34, No. January, 2017, p. 278-286.

    Research output: Contribution to journal/Conference contribution in journal/Contribution to newspaper › Journal article › Research › peer-review

  57. Published
    Does Delivery Time Moderate the Effects of Vivid Product Images in Online Stores? / Nimmermann, Frederic; Mau, Gunnar; Steinmann, Sascha et al.
    Proceedings of the AMA Winter Marketing Academic Conference 2017. Orlando, USA, 2017.

    Research output: Contribution to book/anthology/report/proceeding › Article in proceedings › Research › peer-review

  58. Published
    Drivers of Market Success for Mobile Gaming Apps - Results of a Choice-Based Conjoint Experiment. / Rollin, Robér; Steinmann, Sascha; Schramm-Klein, Hanna et al.
    Proceedings of the International Conference on Information Systems 2017. 2017.

    Research output: Contribution to book/anthology/report/proceeding › Article in proceedings › Research › peer-review

  59. Published
    It Is Not About the Color but Contrast: An Experimental Study of the Influence of Color Contrast between Mobile Games and In-Game Advertisements. / Rollin, Robér; Steinmann, Sascha; Schramm-Klein, Hanna.
    Proceedings of the AMA Winter Marketing Academic Conference 2017. Orlando, USA, 2017.

    Research output: Contribution to book/anthology/report/proceeding › Article in proceedings › Research › peer-review

  60. 2016
  61. Published
    An Exploratory Investigation of Multidimensional Customer Contact Sequences - Insights into Customer Behaviour in Multichannel Retailing. / Steinmann, Sascha; Schramm-Klein, Hanna; Mau, Gunnar et al.
    In: Marketing ZFP, Vol. 38, No. 2, 2016, p. 75-91.

    Research output: Contribution to journal/Conference contribution in journal/Contribution to newspaper › Journal article › Research › peer-review

  62. Published
    How Children make Purchase Decisions: Purchase Behavior of the Cued Processors. / Mau, Gunnar; Schuhen, Michael; Steinmann, Sascha et al.
    In: Young Consumers, Vol. 17, No. 2, 2016, p. 111-126.

    Research output: Contribution to journal/Conference contribution in journal/Contribution to newspaper › Journal article › Research › peer-review

  63. Published
    Retailer Corporate Social Responsibility Is Relevant to Consumer Behavior. / Schramm-Klein, Hanna; Zentes, Joachim; Steinmann, Sascha et al.
    In: Business & Society, Vol. 55, No. 4, 2016, p. 550-575.

    Research output: Contribution to journal/Conference contribution in journal/Contribution to newspaper › Journal article › Research › peer-review

  64. Published
    The Role of Color Contrast and Predominant Primary Color of Icons for Mobile Gaming Apps in Influencing User Reactions. / Steinmann, Sascha; Rollin, Robér; Schramm-Klein, Hanna et al.
    2016 International Conference on Information Systems, ICIS 2016. 2016.

    Research output: Contribution to book/anthology/report/proceeding › Article in proceedings › Research › peer-review

  65. 2015
  66. Published
    Beteiligung und Bewertung in sozialen Online-Netzwerken aus der Perspektive des Marketings. / Steinmann, Sascha; Mau, Gunnar; Schramm-Klein, Hanna.
    In: LiLi: Zeitschrift für Literaturwissenschaft und Linguistik, Vol. 45, 2015, p. 125-140.

    Research output: Contribution to journal/Conference contribution in journal/Contribution to newspaper › Journal article › Research › peer-review

  67. Published
    Brand Communication Success in Online Consumption Communities: An Experimental Analysis of Communication Style and Brand Pictorial Representation. / Steinmann, Sascha; Mau, Gunnar; Schramm-Klein, Hanna.
    In: Psychology & Marketing, Vol. 32, No. 3, 2015, p. 356-371.

    Research output: Contribution to journal/Conference contribution in journal/Contribution to newspaper › Journal article › Research › peer-review

  68. Published
    Interaktive Wertschöpfung durch mobile Services. / Steinmann, Sascha; Wagner, Gerhard; Schramm-Klein, Hanna.
    Interaktive Wertschöpfung durch Dienstleistungen: Strategische Ausrichtung von Kundeninteraktionen, Geschäftsmodellen und sozialen Netzwerken: Forum Dienstleistungsmanagement. ed. / Manfred Bruhn; Karsten Hadwich. Wiesbaden: Springer Gabler, 2015. p. 397-416.

    Research output: Contribution to book/anthology/report/proceeding › Book chapter › Research › peer-review

  69. Published
    Vertriebliche Einsatzmöglichkeiten internetfähiger TV‐Geräte. / Wagner, Gerhard; Schramm-Klein, Hanna; Steinmann, Sascha.
    Neue Technologien im Vertrieb: Potenziale - Strategien - Umsetzung. ed. / Lars Binckebanck; Rainer Erste. Wiesbaden: Springer Gabler, 2015. p. 491-506.

    Research output: Contribution to book/anthology/report/proceeding › Book chapter › Research › peer-review

  70. 2014
  71. Published
    Experiencing Products Virtually: The Role of Vividness and Internactivity in Influencing Mental Imagery and User Reactions. / Steinmann, Sascha; Kilian, Thomas; Brylla, Daniel.
    Proceedings of the International Conference on Information Systems (ICIS) 2014. 2014.

    Research output: Contribution to book/anthology/report/proceeding › Article in proceedings › Research › peer-review

  72. Published
    How sustainable is sustainability? The impact of corporate social responsibility on consumer behavior in retailing. / Schramm-Klein, Hanna; Steinmann, Sascha.
    Beyond Sustainability. ed. / Christian Scholz; Joachim Zehntes. Baden: Nomos, 2014. p. 132-137.

    Research output: Contribution to book/anthology/report/proceeding › Book chapter › Research

  73. Published
    Treffen informierte Kinder kompetentere Kaufentscheidungen? Kaufkompetenz von Kindern und Ansatzpunkte für den Verbrauchschutz. / Mau, Gunnar; Schuhen, Michael; Steinmann, Sascha et al.
    Der informierte Verbraucher: Beiträge zur Verbraucherforschung. ed. / Christian Bala; Klaus Müller. Vol. 3 Essen: Verbraucherzentrale NRW, 2014. p. 111-127.

    Research output: Contribution to book/anthology/report/proceeding › Book chapter › Research › peer-review

  74. 2013
  75. Published
    Effects of Cross-Channel Synergies and Complementarity in a Multichannel E-Commerce System – An Investigation of the Interrelation of E-Commerce, M-Commerce and IETV-Commerce. / Wagner, Gerhard; Schramm-Klein, Hanna; Steinmann, Sascha.
    In: International Review of Retail, Distribution and Consumer Research, Vol. 23, No. 5, 2013, p. 571-581.

    Research output: Contribution to journal/Conference contribution in journal/Contribution to newspaper › Journal article › Research › peer-review

  76. Published
    Ein deutschsprachiges Inventar kaufbegleitender Emotionen. / Mau, Gunnar; Büttner, Oliver; Schulz, Sebastian et al.
    In: Marketing ZFP, Vol. 35, No. 4, 2013, p. 303-322.

    Research output: Contribution to journal/Conference contribution in journal/Contribution to newspaper › Journal article › Research › peer-review

  77. 2012
  78. Published
    Online Advertising by Tell-a-friend Services. / Silberer, Günter; Henning, Christoph ; Steinmann, Sascha.
    Advances in Advertising Research : Current Insights and Future Trends. ed. / Tobias Langner; Martin Eisend; Shintaro Okazaki. Vol. 3 Wiesbaden: Springer Gabler, 2012. p. 219-233.

    Research output: Contribution to book/anthology/report/proceeding › Book chapter › Research › peer-review

  79. Published
    Segmenting Customers according to their Multidimensional Contact Sequences – Application of a Multidimensional Sequence Alignment Approach. / Steinmann, Sascha; Mau, Gunnar; Schramm-Klein, Hanna et al.
    In: Advances in Consumer Research, Vol. 39, 2012, p. 563-565.

    Research output: Contribution to journal/Conference contribution in journal/Contribution to newspaper › Journal article › Research › peer-review

  80. Published
    The Impact of Health Warnings on Children’s Consumption Decisions. / Mau, Gunnar; Steffen, Celina ; Schramm-Klein, Hanna et al.
    Advances in Advertising Research: Current Insights and Future Trends. ed. / Tobias Langner; Martin Eisend; Shintaro Okazaki. Vol. 3 Springer Gabler, 2012. p. 159-170.

    Research output: Contribution to book/anthology/report/proceeding › Book chapter › Research › peer-review

  81. Published
    Warning labels on Foods: how useful they are for Children and Adolescents? / Schramm-Klein, Hanna; Mau, Gunnar; Steffen, Celina et al.
    In: Das Gesundheitswesen, Vol. 74, No. 3, 2012.

    Research output: Contribution to journal/Conference contribution in journal/Contribution to newspaper › Journal article › Research › peer-review

  82. 2011
  83. Published
    A Study on the Impact of TV-Advertising during Dinner. / Silberer, Günter; Steinmann, Sascha; Blohm, Inga et al.
    Advances in Advertising Research: Breaking New Ground in Theory and Practice. ed. / Shintaro Okazaki. Vol. 2 Wiesbaden: Springer Gabler, 2011. p. 437-450.

    Research output: Contribution to book/anthology/report/proceeding › Book chapter › Research › peer-review

  84. Published
    Cross-channel integration – is it valued by customers? / Schramm-Klein, Hanna; Wagner, Gerhard; Steinmann, Sascha et al.
    In: International Review of Retail, Distribution and Consumer Research, Vol. 21, No. 5, 2011, p. 501-511.

    Research output: Contribution to journal/Conference contribution in journal/Contribution to newspaper › Journal article › Research › peer-review

  85. Published
    Empfehlungsservices auf Websites. / Silberer, Günter; Henning, Christoph ; Steinmann, Sascha.
    Das Internet der Zukunft – Bewährte Erfolgstreiber und neue Chancen. ed. / Udo Wagner; Klaus-Peter Wiedmann; Dieter von der Oelsnitz. Springer Gabler, 2011. p. 307-327.

    Research output: Contribution to book/anthology/report/proceeding › Book chapter › Research

  86. Published
    Kundenkontakte und Kundenkontaktsequenzen im Multi Channel Marketing – Ausprägungen, Determinanten und Wirkungen. / Steinmann, Sascha.
    Wiesbaden: Springer Gabler, 2011. 325 p.

    Research output: Book/anthology/dissertation/report › Book › Research › peer-review

  87. 2010
  88. Published
    Clustering Customer Contact Sequences - Results of a Customer Survey in Retailing. / Steinmann, Sascha; Silberer, Günter.
    In: European Retail Research, Vol. 24, No. i, 2010, p. 97-120.

    Research output: Contribution to journal/Conference contribution in journal/Contribution to newspaper › Journal article › Research › peer-review

  89. Published
    Statistik für die Praxis: Crashkurs! / Mau, Gunnar; Steinmann, Sascha.
    Berlin: Cornelsen Scriptor, 2010. 144 p.

    Research output: Book/anthology/dissertation/report › Book › Education

  90. Published
    Werbekontakte beim Abendessen - Eine Studie zur Wirkung der TV-Werbung in einer Alltagssituation. / Silberer, Günter; Steinmann, Sascha; Blohm, Inga et al.
    In: transfer - Werbeforschung und Praxis, Vol. 2010, 2010, p. 31-40.

    Research output: Contribution to journal/Conference contribution in journal/Contribution to newspaper › Journal article › Research › peer-review

  91. 2009
  92. Published
    Classifying Customers with Multidimensional Customer Contact Sequences. / Steinmann, Sascha; Silberer, Günter.
    In: Advances in Consumer Research, Vol. 36, 2009, p. 515-523.

    Research output: Contribution to journal/Conference contribution in journal/Contribution to newspaper › Journal article › Research › peer-review

  93. Published
    Pocket Training Statistik: Praxisnahe Einführung. / Mau, Gunnar; Steinmann, Sascha.
    Berlin: Cornelsen Scriptor, 2009. 128 p.

    Research output: Book/anthology/dissertation/report › Book › Education

  94. 2008
  95. Published
    Die Kundenkenntnis im Bekleidungseinzelhandel - Ergebnisse einer Befragungsstudie. / Möller, Claudia ; Steinmann, Sascha; Silberer, Günter.
    Kundenkenntnis im Handel. ed. / Günter Silberer. Göttingen: Universitätsverlag Göttingen, 2008. p. 28-62.

    Research output: Contribution to book/anthology/report/proceeding › Book chapter › Research

  96. Published
    Kundenkenntnis im Elektronikfachhandel. / Steinmann, Sascha; Möller, Claudia ; Silberer, Günter.
    Kundenkenntnis im Handel. ed. / Günter Silberer. Göttingen: Universitätsverlag Göttingen, 2008. p. 63-108.

    Research output: Contribution to book/anthology/report/proceeding › Book chapter › Research

  97. 2006
  98. Published
    Customer Contact Sequences as a Basis for Customer Segmentation. / Steinmann, Sascha; Silberer, Günter; Mau, Gunnar.
    RETAILING 2006: Strategic Challenges in the New Millennium: Special Conference Series. Vol. VI Orlando, FL, 2006. p. 232-237.

    Research output: Contribution to book/anthology/report/proceeding › Book chapter › Research › peer-review