Department of Management

Robson Silva Rocha

PhD, Associate Professor

Robson Silva Sø Rocha
See relations at Aarhus University


Associate Professor
PhD in Business and Economics, Copenhagen Business School
MSc. Environmental Sciences, University of Sao Paulo (USP)

International Business is my main research and teaching focus area. In the last years, I have been involved with different research projects in the area of international business from an Economic Sociological perspective. These research projects were empirical and based on case studies, focusing on international competitiveness, industrial relations, deregulation policies and innovation strategies.

Research Areas
International Business
International Management
Internationalization Strategies
International Marketing
Entry Market Strategies
Emerging Markets
Organization Theory
Articles in peer review journals:
Kristensen, P. H, and Rocha, R.  (2012) New roles for the trade unions: five lines of action for carving out a New Governance Regime. Politics and Society (forthcoming)

Rocha, R.S and Granerud, L.  (2011) The search for legitimacy and organizational  change: the agency of subordinated actors. Scandinavian Journal of Management. Vol. 27 (3)

Granerud, L. and Rocha, R.S. ( 2011 )Organizational learning and continuous improvement of OHS conditions in Danish certified OHSMS manufactures. Safety Science. Vol. 49 (7)

Edited Book:
Rocha, R. S. and Hohnen, P. (Eds.)(2010) Ledelse af Arbejdsmiljø: Certificering i praksis. Teknisk Forlag.

Chapter in Edited Book:
Kristensen, P. H., Lotz, M. ; Rocha, Robson S. (2012). The Danish Case: Complementarities of local and national dynamics. In Kristensen, P.H. and Lilja, K. (eds.) New Modes of Globalizing : Experimentalist Forms of Economic Organization and Enabling Welfare Institutions - Lessons from the Nordic Countries and Slovenia. University of Oxford, University of Oxford Press.

Academic and practical experience
2010-: Associate Professor, Department of Management, Aarhus School of Business
2008: Visiting Professor, Fundacao Getulio Vargas, Brazil
2005-2010: Assistant Professor, International Center for Business and Politics, Copenhagen Business School
2003-2005: Partner, DKBR Consulting, International Strategy Specialist
2003: PhD. in Business and Economics, Copenhagen Business School, Institute for Organization
2003-2004: Part Time Lecturer, Copenhagen Business School
2002: Visiting Professor, Ecole de Management de Lyon, France
2000-2003: Doctoral Student, Institute for Organizational and Industrial Sociology, Copenhagen Business School
2000: Visiting Scholar, Fundacao Getulio Vargas . Brazil
2000-2003: Doctoral Student, Institute for Organizational and Industrial Sociology, Copenhagen Business School
1997: M.Sc. Environmental Sciences, University of Sao Paulo
1997: Guest Student, Roskilde University, Department of Technology, Environment  and Social Science
1993-1997: Master of Science. Environmental Sciences – University of São Paulo. USP
1992-1997: Project Coordinator, University of Sao Paulo (USP), Brazil
1990-1991: Engineer- Caneco Shipyard.
1987-1990: Engineer-  Vale do Rio Doce

Reviewer of Scientific Journals
Journal of World Business
Science and Public Policy
Human Factors in Ergonomics and Manufacturing
Recent Research Projects

Hierarchical Capitalisms? The Brazilian changing Business System. Principal investigator. Investigates the processes of change in the Brazilian capitalism looking at how firms adapt to and shape the new market conditions. (2013/2014) . In collaboration with Federal University of Ceara. Financed by the Brazilian Scientific Foundation (CAPES)

 Open Innovation in the Brazilian Industry. Investigates the collaboration among firms in different industries in Brazil, both local and multinational corporation, and the successful implementation of open innovation In collaboration with University Estadual Paulista, Brazil (2013/2014). Financed by FAPESP, Brazil


Courses and Instructions Given
2009 -2011 . The internationalization of the firm- Mandatory course. M.Sc. Århus University
2011 - present - International Marketing. B.Sc. optional. Århus University
2015 - present - Organizing and Managing the Multinational Corporation. MSc. Århus University
2008: Managing Across Borders. Optional Course. Post-graduate course. Fundacao Getúlio Vargas. Brazil/SP
2005-2010: Comparative Political Economy II. ç BSc. Copenhagen Business School (CBS).
2005-2006: European Union and Business Strategy. Optional Course. BSc. Copenhagen Business School (CBS).
2002-2003: Scandinavian Business Systems – Optional Course. École de Management de Lyon (EM- Lyon-France) Summer Course.
2001 -2009: Strategizing in the Multinational Corporation: Local Players andd Global Games. Copenhagen Business School (CBS) Cand. Merc. Optional Course
2001-2004: Organization and Intercultural Communication. Mandatory course. BSc. Department for Intercultural Communication and Management CBS.
2001-2004: Organisational Behaviour. BSc. In International Business. Mandatory course.

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  • The Brazilian Capitalism in Transition

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