Department of Management

Robert P. Ormrod

  1. 2019
  2. Published

    LEGO®: To Translate or Localize? / Ormrod, Robert P.

    2 p. 5 ed. Oxford, UK : Oxford University Press. 2019, Case in Textbook.

    Research output: Other contributionEducation

  3. 2018
  4. E-pub ahead of print

    From Markets to Stakeholders : Towards a Conceptual Model of Political Stakeholder Orientation. / Ormrod, Robert.

    In: Journal of Political Marketing, 2018.

    Research output: Contribution to journal/Conference contribution in journal/Contribution to newspaperJournal articleResearchpeer-review

  5. Accepted/In press

    Political Exchanges of Value and the Stakeholder Concept. / Ormrod, Robert.

    New Trends in Political Marketing. Prague : Carolinum, 2018.

    Research output: Contribution to book/anthology/report/proceedingBook chapterResearchpeer-review

  6. Published

    政治营销:理论与概念. / Ormrod, Robert; Henneberg, Stephan C.; O'Shaughnessy, Nicholas J.

    Truth and Wisdom Press, 2018.

    Research output: Book/anthology/dissertation/reportBookResearchpeer-review

  7. 2017
  8. In preparation

    Political Marketing : A Stakeholder Perspective . / Ormrod, Robert.

    Routledge, 2017.

    Research output: Book/anthology/dissertation/reportBookResearchpeer-review

  9. Published

    Stakeholders in the Political Marketing Context. / Ormrod, Robert.

    In: Journal of Public Affairs, Vol. 17, No. 4, e1671, 2017.

    Research output: Contribution to journal/Conference contribution in journal/Contribution to newspaperJournal articleResearchpeer-review

  10. 2016
  11. Published

    Stakeholders in the Political Marketing Context. / Ormrod, Robert.

    2016. Paper presented at Academy of Marketing, Newcastle, United Kingdom.

    Research output: Contribution to conferencePaperResearchpeer-review

  12. 2015
  13. Published

    The Stakeholder Concept and Political Marketing. / Ormrod, Robert P.

    Department of Management, University of Aarhus, 2015. p. 1-27.

    Research output: Working paperResearch

  14. Published

    Defining the Stakeholder Concept for Political Marketing. / Ormrod, Robert.

    2015. Paper presented at 8th International Political Marketing Conference, Prague, Czech Republic.

    Research output: Contribution to conferencePaperResearchpeer-review

  15. 2014
  16. Published

    Political Market Orientation and the Network Party Type : Understanding Relationship Structures in Political Parties. / Ormrod, Robert P.

    Aarhus : Institut for Økonomi, Aarhus Universitet, 2014.

    Research output: Working paperResearch

  17. Published

    Strategy, market orientation and performance : The political context. / Ormrod, R.P.; Zaefarian, Ghasem; Henneberg, Stephan C.; de Vries, Philippe.

    In: Journal of Public Affairs, 01.01.2014.

    Research output: Contribution to journal/Conference contribution in journal/Contribution to newspaperJournal articleResearchpeer-review

  18. 2013
  19. Published

    Theoretical and Conceptual Issues in Political Marketing. / Ormrod, Robert P.; Henneberg, Stephan C.; O'Shaughnessy, Nicholas J.

    2013. Abstract from 7th International Political Marketing Conference, Stockholm, Sweden.

    Research output: Contribution to conferenceConference abstract for conferenceResearchpeer-review

  20. Published

    Political Marketing: Theory and Concepts. / Ormrod, Robert P.; Henneberg, Stephan ; O'Shaughnessy, Nicholas.

    London : SAGE Publications, 2013. 224 p. (Advanced Topics in Marketing).

    Research output: Book/anthology/dissertation/reportBookResearchpeer-review

  21. Published

    A Triadic Interaction Model of Political Exchange. / Henneberg, Stephan; Ormrod, Robert P.

    In: Marketing Theory, Vol. 13, No. 1, 03.2013, p. 87-103.

    Research output: Contribution to journal/Conference contribution in journal/Contribution to newspaperJournal articleResearchpeer-review

  22. 2012
  23. Published

    Defining Political Marketing. / Ormrod, Robert P.

    Aarhus : Institut for Økonomi, Aarhus Universitet, 2012.

    Research output: Working paperResearch

  24. Published

    Election Marketing to Young Voters: Which Media is Most Important? / Ormrod, Robert P.; Savigny, Heather.

    Aarhus : Institut for Økonomi, Aarhus Universitet, 2012.

    Research output: Working paperResearch

  25. Published

    Political Market Orientation: A Framework for Understanding Relationship Structures in Political Parties. / Ormrod, Robert P.; Savigny, Heather.

    In: Party Politics, Vol. 18, No. 4, 2012, p. 487-502.

    Research output: Contribution to journal/Conference contribution in journal/Contribution to newspaperJournal articleResearchpeer-review

  26. Published

    Political Marketing Orientation: Confusions, Complications, and Criticisms. / O'Shaughnessy, Nicholas; Baines, Paul; O'Cass, Aron; Ormrod, Robert P.

    In: Journal of Political Marketing, Vol. 11, No. 4, 2012, p. 353-366.

    Research output: Contribution to journal/Conference contribution in journal/Contribution to newspaperJournal articleResearchpeer-review

  27. 2011
  28. Published

    Integrating Human Resource Management into Strategic Political Marketing. / Markaki, Evangelia; Ormrod, Robert P.; Chatzepantelis, Theodoros.

    CMC Conference 2011, Athens. 2011.

    Research output: Contribution to book/anthology/report/proceedingArticle in proceedingsResearchpeer-review

  29. Published

    Limitations and Implications of Product-, Sales- and Market-Oriented Political Parties: Evidence for Public Affairs. / Ormrod, Robert P.

    In: Journal of Public Affairs, Vol. 11, No. 4, 11.2011, p. 395-405.

    Research output: Contribution to journal/Conference contribution in journal/Contribution to newspaperJournal articleResearchpeer-review

  30. Published

    Politisk markedsorientering. / Ormrod, Robert P.

    Politisk strategisk marketing. ed. / Sigge Winther Nielsen. København : Karnov Group, 2011.

    Research output: Contribution to book/anthology/report/proceedingBook chapterResearchpeer-review

  31. Published

    Uncovering Voter Preference Structures Using a Best-Worst Scaling Procedure: Method and Empirical Example in the British General Election of 2010. / Ormrod, Robert P.; Savigny, Heather.

    2011. Paper presented at PSA Conference 2011, London, United Kingdom.

    Research output: Contribution to conferencePaperResearchpeer-review

  32. Published

    A Critique of the Lees-Marshment Market Oriented Party Model. / Ormrod, Robert P.

    Political Marketing: Concepts and Theories. ed. / Paul Baines. Vol. 1 London : SAGE Publications, 2011. p. 155-164.

    Research output: Contribution to book/anthology/report/proceedingBook chapterResearchpeer-review

  33. Published

    A Critique of the Lees-Marshment Market Oriented Party Model. / Ormrod, Robert.

    Political Marketing: Concepts and Theories. Vol. 1 SAGE Publications, 2011.

    Research output: Contribution to book/anthology/report/proceedingBook chapterResearchpeer-review

  34. Published

    An Investigation into the Relationship Between Political Activity Levels and Political Market Orientation. / Ormrod, Robert; Henneberg, Stephan.

    Political Marketing: Ethics, Practices, and Advances in Political Marketing. Vol. 3 Sage Publications Ltd., 2011.

    Research output: Contribution to book/anthology/report/proceedingBook chapterResearchpeer-review

  35. Published

    An investigation into the relationship between political activity levels and political market orientation. / Ormrod, Robert P.; Henneberg, Stephan.

    Political Marketing: Ethics, practices and advances in political marketing. ed. / Paul Baines. Vol. 3 London : SAGE Publications, 2011. p. 157-176.

    Research output: Contribution to book/anthology/report/proceedingBook chapterResearchpeer-review

  36. Published

    Online resources for "Marketing". / Ormrod, Robert P.

    Marketing. ed. / Paul Baines; Chris Fill; Kelly Page. Oxford : Oxford University Press, 2011.

    Research output: Contribution to book/anthology/report/proceedingCompendium/lecture notes chapterEducation

  37. Published

    Patterns and Regularities in the European Marketing Academic Community : A Social Network Analysis of EMAC Annual Conferences. / Krystallis Krontalis, Athanasios; Ormrod, Robert P.; Christensen, Katrine.

    In: EMAC Chronicle, No. 10, 2011, p. 24-26.

    Research output: Contribution to journal/Conference contribution in journal/Contribution to newspaperLetterResearch

  38. Published

    Patterns and Regularities in the European Marketing Academic Community : A Social Network Analysis of the EMAC Annual Conferences 2000-2010. / Christensen, Katrine; Krystallis Krontalis, Athanasios; Ormrod, Robert P.

    Conference Proceedings of the 2011 EMAC Conference, Ljubliana, Slovenia. European Marketing Academy - EMAC, 2011. p. 1-7.

    Research output: Contribution to book/anthology/report/proceedingArticle in proceedingsResearchpeer-review

  39. Published

    Political Market Orientation and Strategic Party Postures in Danish Political Parties. / Ormrod, Robert P.; Henneberg, Stephan.

    In: European Journal of Marketing, Vol. 45, No. 6, 2011, p. 852-881.

    Research output: Contribution to journal/Conference contribution in journal/Contribution to newspaperJournal articleResearchpeer-review

  40. Published

    Political Market Orientation: An Introduction. / Ormrod, Robert P.

    2011/1. ed. Department of Economics and Business, 2011. p. 1-28.

    Research output: Working paperResearch

  41. Published

    Politisk Markedsorientering. / Ormrod, Robert.

    Politisk Marketing: En Restyling af Dansk Politik?. Thomson Reuters, 2011.

    Research output: Contribution to book/anthology/report/proceedingBook chapterResearchpeer-review

  42. Published

    Product-, Sales- and Market-Oriented Parties: Literature Review and Implications for Academics, Practitioners and Educators. / Ormrod, Robert P.

    Aarhus : Institut for Økonomi, Aarhus Universitet, 2011.

    Research output: Working paperResearch

  43. 2010
  44. Published

    An investigation into the relationship between political activity levels and political market orientation. / Ormrod, Robert P.; Henneberg, Stephan C.

    In: European Journal of Marketing, Vol. 44, No. 3/4, 2010, p. 382-400.

    Research output: Contribution to journal/Conference contribution in journal/Contribution to newspaperJournal articleResearchpeer-review

  45. Published

    Politisk markedsorientering. / Ormrod, Robert P.

    2010. Paper presented at Copenhagen Symposium on Political Marketing, Copenhagen, Denmark.

    Research output: Contribution to conferencePaperResearchpeer-review

  46. Published

    Relationship structures and performance in Belgian political parties. / Ormrod, Robert P.; Henneberg, Stephan C.; Zaefarian, Ghasem; de Vries, Philippe.

    2010. Paper presented at International Conference on Political Marketing, Thessalonikki, Greece.

    Research output: Contribution to conferencePaperResearchpeer-review

  47. Published

    Strategic political postures and political market orientation : Towards an integrated concept of political marketing strategy. / Ormrod, Robert P.; Henneberg, Stephan C.

    In: Journal of Political Marketing, Vol. 9, No. 4, 2010, p. 294–313.

    Research output: Contribution to journal/Conference contribution in journal/Contribution to newspaperJournal articleResearchpeer-review

  48. Published

    Understanding voter orientation in the context of political market orientation : Is the political customer King? / Ormrod, Robert P.; Henneberg, Stephan C.

    In: Journal of Marketing Management, Vol. 26, No. 1-2, 2010, p. 108-130.

    Research output: Contribution to journal/Conference contribution in journal/Contribution to newspaperJournal articleResearchpeer-review

  49. Published

    Voter decision-making: Are the young really that different? / Ormrod, Robert P.; Savigny, Heather.

    2010. Paper presented at Chester Symposium on Political Marketing, Chester, United Kingdom.

    Research output: Contribution to conferencePaperResearchpeer-review

  50. 2009
  51. Published

    Different facets of market orientation : A comparative analysis of party manifestos. / Ormrod, Robert P.; Henneberg, Stephan C.

    In: Journal of Political Marketing, Vol. 8, No. 3, 2009, p. 190-208.

    Research output: Contribution to journal/Conference contribution in journal/Contribution to newspaperJournal articleResearchpeer-review

  52. Published

    Lead user identification in online communities. / Ormrod, Robert P.; Søndergaard, Helle Alsted.

    2009. Paper presented at The XX ISPIM Conference: The Future of Innovation, Vienna, Austria.

    Research output: Contribution to conferencePaperResearchpeer-review

  53. Published

    Political market orientation : A framework for understand relationship structures in political parties. / Ormrod, Robert P.

    2009. Paper presented at 2nd Symposium on Political Marketing, Brno, Czech Republic.

    Research output: Contribution to conferencePaperResearchpeer-review

  54. Published

    The network researchers' network : A social network analysis of the IMP Group 1984-2006. / Henneberg, Stephan C.; Jiang, Zhizhong; Naudé, Peter; Ormrod, Robert P.

    In: The IMP Journal, Vol. 3, No. 1, 2009, p. 28-49.

    Research output: Contribution to journal/Conference contribution in journal/Contribution to newspaperJournal articleResearchpeer-review

  55. Published

    Understanding political market orientation. / Ormrod, Robert P.

    Aarhus : Aarhus School of Business, Aarhus University, Department of Marketing and Statistics, 2009. 233 p. (PHD Thesis; No. 2009:4).

    Research output: Book/anthology/dissertation/reportPh.D. thesisResearch

  56. 2008
  57. Published

    Understanding political market orientation. / Ormrod, Robert P.; Henneberg, Stephan C.

    2008. Paper presented at 5th International Conference on Political Marketing, Manchester, United Kingdom.

    Research output: Contribution to conferencePaperResearchpeer-review

  58. 2007
  59. Published

    A conceptual model of political market orientation: Hypothesis testing for mediation and correlation. / Ormrod, Robert P.; Henneberg, Stephan C. M.

    2007. Paper presented at 4th International Conference of Political Marketing, Bucharest, Romania, .

    Research output: Contribution to conferencePaperResearchpeer-review

  60. Published

    Explaining the relationships between attitudinal and behavioural aspects of political market orientation. / Ormrod, Robert P.; Henneberg, Stephan C. M.

    2007. Paper presented at 4th International Conference of Political Marketing, Bucharest, Romania.

    Research output: Contribution to conferencePaperResearchpeer-review

  61. Published

    Political market orientation and its commercial cousin: Close family or distant relatives? / Ormrod, Robert P.

    In: Journal of Political Marketing, Vol. 6, No. 2/3, 2007, p. 69-90.

    Research output: Contribution to journal/Conference contribution in journal/Contribution to newspaperJournal articleResearchpeer-review

  62. Published

    Political market orientation and strategic party postures: Some hypotheses regarding profiles and relationship strengths. / Ormrod, Robert P.; Henneberg, Stephan C. M.

    Ikke angivet. University of Masaryk, 2007.

    Research output: Contribution to book/anthology/report/proceedingArticle in proceedingsResearchpeer-review

  63. Published

    Political marketing in untraditional campaigns: The case of David Cameron's Conservative Party leadership victory. / Ormrod, Robert P.; Henneberg, Stephan C.; Forward, Nick; Miller, James; Tymms, Leigh.

    In: Journal of Public Affairs, Vol. 7, No. 3, 2007, p. 235-248.

    Research output: Contribution to journal/Conference contribution in journal/Contribution to newspaperJournal articleResearchpeer-review

  64. Published

    The network researchers' network: A social network analysis of the IMP Group 1985-2006. / Henneberg, Stephan C. M.; Ziang, Zhizhong; Naudé, Peter; Ormrod, Robert P.

    2007. Paper presented at 2007 Industrial Marketing and Purchasing Conference, Manchester, United Kingdom.

    Research output: Contribution to conferencePaperResearchpeer-review

  65. 2006
  66. Published

    'Are you thinking what we're thinking?' or 'Are we thinking what you're thinking?' An exploratory analysis of the market orientation of UK parties in 2005. / Ormrod, Robert P.; Henneberg, Stephan C. M.

    The Marketing of Political Parties: Political Marketing at the 2005 British General Election. ed. / Darren G. Lilleker; Nigel A. Jackson; Richard Scullion. Manchester : Manchester University Press, 2006. p. 31-58.

    Research output: Contribution to book/anthology/report/proceedingBook chapterResearch

  67. Published

    A critique of the Lees-Marshment market-oriented party model. / Ormrod, Robert P.

    In: Politics, Vol. 26, No. 2, 2006, p. 110-118.

    Research output: Contribution to journal/Conference contribution in journal/Contribution to newspaperJournal articleResearchpeer-review

  68. Published

    Different facets of market orientation: A comparative exploratory analysis of party manifestos in Britain and Germany. / Ormrod, Robert P.; Henneberg, Stephan C. M.

    2006. Paper presented at 3rd International Conference on Political Marketing, Cyprus, .

    Research output: Contribution to conferencePaperResearch

  69. Published

    The contribution of mainstream market orientation to political marketing. / Ormrod, Robert P.

    2006. Paper presented at The 2006 Academy of Marketing Conference: Doctoral Colloquium, London, UK, .

    Research output: Contribution to conferencePaperResearch

  70. 2005
  71. Published

    A conceptual model of political market orientation. / Ormrod, Robert P.

    Current Issues in Political Marketing. ed. / Walter W. Wymwe; Jennifer Lees-Marshment. New York : Haworth Press, 2005. p. 47-64.

    Research output: Contribution to book/anthology/report/proceedingBook chapterResearch

  72. Published

    A conceptual model of political market orientation. / Ormrod, Robert P.

    In: Journal of Nonprofit & Public Sector Marketing, Vol. 14, No. 1/2, november, 2005, p. 47-64.

    Research output: Contribution to journal/Conference contribution in journal/Contribution to newspaperJournal articleResearchpeer-review

  73. Published

    The political market orientation of local party organisations. / Ormrod, Robert P.

    2005. Paper presented at Political Marketing Group Conference, London, UK, .

    Research output: Contribution to conferencePaperResearch

  74. 2004
  75. Published

    Categorising Political Party Members for Empirical Research. / Ormrod, Robert P.

    2004. Paper presented at Political Studies Association of the United Kingdom Annual Conference, April, .

    Research output: Contribution to conferencePaperResearch

  76. Published

    Nuancer Efterlyses. / P.Ormrod, R.

    In: Radikal Politik, No. 3, 2004.

    Research output: Contribution to journal/Conference contribution in journal/Contribution to newspaperJournal articleCommunication

  77. Published

    Operationalising the Conceptual Model of Political Market Orientation. / Ormrod, Robert P.

    2004. p. 125-145.

    Research output: Working paperResearchpeer-review

  78. 2003
  79. Published

    A Conceptual Model of Political Market Orientation. / Ormrod, Robert P.

    Ikke angivet. University of Leicester, 2003.

    Research output: Contribution to book/anthology/report/proceedingArticle in proceedingsResearch