Department of Business Development and Technology

Rick Edgeman

What's the Story? Aligning Mission, Vision and Strategy with Your Brand

Research output: Contribution to journal/Conference contribution in journal/Contribution to newspaperJournal articleResearchpeer-review

  • Rick Edgeman
  • David Bigio, University of Maryland, College Park, United States
  • Thomas Ferleman, United States
Original languageEnglish
JournalDesign Management Review
Pages (from-to)76-81
Publication statusPublished - 2010
Externally publishedYes

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ID: 83848313